Latenode
Instantly
HubSpot

Sync HubSpot deals with new Instantly events to drive sales

This automation template helps sales teams streamline lead management by automatically creating and updating HubSpot deals whenever a new event occurs in the Instantly workspace.

The workflow is triggered by a 'New Event' in Instantly, such as an email being sent or a lead unsubscribing, and then creates a new deal in the HubSpot CRM. This ensures that the sales team is kept informed of potential leads and opportunities, improving the process of tracking and converting leads.

Updated Apr 2, 2026Est. run: 7sEst. cost: $0.0004
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
CRM & sales

Workflow preview

What this template does

  • Triggers a new HubSpot deal creation when a new event occurs in Instantly
  • Automatically updates HubSpot deal properties based on event details
  • Synchronizes lead information between Instantly and HubSpot
  • Captures and stores event details in HubSpot deal records
  • Provides a centralized view of potential leads and opportunities in HubSpot

How it works

1
Trigger

Instantly Event Trigger

The workflow is triggered by a new event occurring in the Instantly workspace, such as an email being sent or a lead unsubscribing. This triggers the first step of the automation.

2
Action

Create Deal in HubSpot

When a new event is detected in Instantly, the automation creates a new deal in the HubSpot CRM. This ensures the sales team is kept informed of potential leads and opportunities.

3
Logic

Custom Code Processing

After the new deal is created in HubSpot, the automation can perform any additional data processing or enrichment using custom code. This allows further customization to improve the lead management workflow.

Setup guide

1

Connect Instantly Account

Add your Instantly API key in the Latenode Credentials panel. Then, configure the 'Instantly' trigger node in the Latenode visual builder with your Instantly workspace details.

2

Connect HubSpot Account

Add your HubSpot API key or OAuth credentials in the Latenode Credentials panel. Then, configure the 'HubSpot' action node in the Latenode visual builder to select the HubSpot deal pipeline and map the relevant event data from Instantly.

3

Map Instantly Event Data to HubSpot Deal

In the 'HubSpot' action node settings, map the relevant fields from the Instantly 'New Event' trigger to the HubSpot deal properties, such as deal name, contact details, and deal stage.

4

Configure Instant Webhook Trigger

In the 'Instantly' trigger node settings, select the specific event type (e.g. new email, unsubscribe) that should trigger the workflow to create a new HubSpot deal.

5

Test and Activate Workflow

Test the end-to-end workflow by triggering a new event in your Instantly workspace and verifying that a new deal is created in HubSpot as expected. Once tested, activate the Latenode workflow to start automatically creating HubSpot deals for new Instantly events.

Requirements

Instantly workspace with 'New Event' trigger enabled
HubSpot account with API access and permission to create and update deals
Latenode workspace with 'HubSpot' and 'Code' nodes configured
Latenode workspace variables for HubSpot API key and deal properties to sync

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
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