Latenode
Instantly
Headless browser
HubSpot

Sync HubSpot deals with new Instantly events for lead management

This automation template allows users to automatically create and update deals in HubSpot, a leading CRM platform, whenever a new event is triggered in Instantly, an event-driven automation tool.

This integration streamlines the lead management process by syncing new leads and related data between the two systems. Users can quickly capture leads from Instantly and convert them into deals within HubSpot, ensuring a smooth transition from lead generation to sales pipeline management. This solution is designed for sales and marketing teams who need to efficiently manage their customer relationships and sales opportunities.

Updated Apr 6, 2026Est. run: 25sEst. cost: $0
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
CRM & sales

Workflow preview

What this template does

  • Automatically creates new deals in HubSpot when new events are triggered in Instantly
  • Synchronizes lead data between Instantly and HubSpot to maintain consistent customer records
  • Converts Instantly leads into HubSpot deals, streamlining the sales pipeline management
  • Captures lead information from Instantly and stores it in HubSpot for further sales activities
  • Integrates the event-driven automation of Instantly with the CRM capabilities of HubSpot

How it works

1
Trigger

Detect new events in Instantly

The automation monitors Instantly, an event-driven automation tool, for new events or leads that can trigger the creation or update of deals in HubSpot, a leading CRM platform.

2
Action

Scrape event details from Instantly

The automation uses a headless browser to extract relevant data from Instantly, such as lead details and any associated information.

3
Logic

Transform and normalize data

The extracted data is then processed and transformed using JavaScript to prepare it for syncing to HubSpot, ensuring the data is in the correct format and structure.

4
Action

Create or update deal in HubSpot

The transformed lead data is then pushed to HubSpot, where a new deal is created or an existing deal is updated, streamlining the lead management process between the two systems.

Setup guide

1

Add HubSpot credential in Latenode

1. Go to the Latenode Credentials panel. 2. Click 'Add New Credential'. 3. Select 'HubSpot' from the list of available integrations. 4. Follow the authentication flow to connect your HubSpot account. 5. Name the credential and save it.

2

Add Instantly credential in Latenode

1. Go to the Latenode Credentials panel. 2. Click 'Add New Credential'. 3. Select 'Instantly' from the list of available integrations. 4. Follow the authentication flow to connect your Instantly account. 5. Name the credential and save it.

3

Configure HubSpot node in Latenode

1. In the Latenode visual builder, add a 'HubSpot' node. 2. Select the HubSpot credential you created earlier. 3. Map the relevant data fields from the Instantly event to the HubSpot deal properties. 4. Configure any additional settings, such as deal stages or owner assignment.

4

Configure Instantly node in Latenode

1. In the Latenode visual builder, add an 'Instantly' node. 2. Select the Instantly credential you created earlier. 3. Choose the event trigger that should initiate the deal creation/update in HubSpot. 4. Map any necessary data fields from the Instantly event to the HubSpot deal properties.

5

Test the integration

1. Trigger an event in Instantly that should create or update a deal in HubSpot. 2. Check the HubSpot CRM to verify that the deal was successfully created or updated. 3. Make any necessary adjustments to the field mappings or node configurations in Latenode.

Requirements

Create a HubSpot account and enable the HubSpot CRM integration
Obtain a HubSpot API key with write access to deals
Create an Instantly account and set up a new event-driven automation
Grant Instantly the necessary permissions to access and create deals in HubSpot

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
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