Latenode
Wufoo

Sync Wufoo form data to create or update Keap contacts

This Latenode automation template helps Latenode users automatically capture new form submissions from Wufoo and use that data to create a new contact record or update an existing one within Keap, a CRM and email marketing platform. This streamlines the process of collecting lead information and maintaining up-to-date contacts in Keap, saving users time and reducing the risk of manual data entry errors.

Updated Apr 6, 2026Est. run: 26sEst. cost: $0.0703
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
Integrations & automation

Workflow preview

What this template does

  • Extracts new form submissions from Wufoo
  • Normalizes Wufoo form data into a standard format
  • Creates new contact records in Keap from Wufoo data
  • Updates existing contact records in Keap with Wufoo data
  • Stores Wufoo form submission data for reporting purposes

How it works

1
Trigger

Capture Wufoo Form Submissions

The automation starts by watching for new form submissions on a Wufoo form. Whenever a user submits the form, the system will capture the form data.

2
Logic

Process Wufoo Form Data

The captured form data is then processed and normalized, extracting and transforming the relevant information that will be used to create or update a contact record in Keap.

3
Action

Create or Update Keap Contact

Finally, the processed form data is used to either create a new contact record or update an existing one in the Keap CRM and email marketing platform, ensuring the lead information is accurately maintained in the system.

Setup guide

1

Add Wufoo Credential

Add your Wufoo API key in the Latenode Credentials panel. This allows the automation to securely access your Wufoo form submissions.

2

Configure Wufoo Trigger Node

In the Latenode builder, add a Wufoo trigger node. Configure it to listen for new form submissions in your desired Wufoo form(s).

3

Add Keap Credential

Add your Keap API credentials (API key and client secret) in the Latenode Credentials panel. This allows the automation to securely create or update contacts in your Keap account.

4

Configure Keap Action Node

In the Latenode builder, add a Keap action node. Map the data from the Wufoo trigger node to the appropriate Keap contact fields to create a new record or update an existing one.

5

Test and Activate Workflow

Preview your workflow in the Latenode builder to ensure it's working as expected. Once satisfied, activate the automation to start automatically capturing new Wufoo form submissions and syncing them to Keap.

Requirements

Wufoo account with ability to retrieve form submissions
Keap account with API access and permission to create/update contacts
Latenode workspace set up with Wufoo and Keap integrations
Latenode workspace configured with Wufoo form IDs and Keap API credentials

FAQ

Common questions about this template

To connect your Wufoo forms, you'll need to provide your Wufoo account details like your subdomain and API key. Latenode will then automatically capture new submissions from the forms you select and sync the data to Keap.
Contact support →

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