Latenode

Sync Cognito Forms leads to ActiveCampaign with smart tagging

This template receives Cognito Forms submissions on a Latenode webhook, maps the payload, then creates or updates the contact in ActiveCampaign and applies a tag.

Paste the webhook URL into Cognito Forms. Connect ActiveCampaign and put the API URL and key on that connection. Map email so matches update the same person.

Updated Sep 16, 2026Est. run: 13sEst. cost: $0.0008
How Latenode estimates time and cost

Latenode bills workflow runtime in CPU seconds. The first 10,000 CPU seconds are free each month, then usage follows pay-as-you-go CPU-second pricing. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how CPU seconds work →

Workflow preview

What this template does

  • Turns Cognito Forms entries into ActiveCampaign contacts without retyping
  • Receives submissions on a Latenode webhook
  • Creates or updates the contact on email
  • Applies a tag so Cognito leads stay easy to filter

How it works

1
Trigger

Receive the form webhook

The scenario starts when Cognito Forms POSTs a new submission to your Latenode webhook URL.

2
Logic

Map the lead fields

JavaScript reads email, name, and phone from the form JSON.

3
Action

Upsert and tag the contact

ActiveCampaign creates or updates the contact on email, then applies the tag you choose.

Setup guide

1

Add the Latenode webhook

Add a webhook trigger and copy the URL. In Cognito Forms, add a webhook that POSTs new submissions to that URL.

2

Connect ActiveCampaign

Add an ActiveCampaign connection. Put your API URL and key on that connection.

3

Map fields and pick a tag

In JavaScript, map form fields to email, first name, last name, and phone. Create or update the contact, then add the tag that marks Cognito leads. Submit a test entry and open the contact in ActiveCampaign.

Requirements

A Cognito Forms form that can POST to a webhook URL
An ActiveCampaign account that can create contacts and apply tags
An ActiveCampaign API URL and key stored on the ActiveCampaign connection

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.