How to connect Facebook Messenger and Zapier
Create a New Scenario to Connect Facebook Messenger and Zapier
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Messenger, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Messenger or Zapier will be your first step. To do this, click "Choose an app," find Facebook Messenger or Zapier, and select the appropriate trigger to start the scenario.

Add the Facebook Messenger Node
Select the Facebook Messenger node from the app selection panel on the right.


Facebook Messenger

Configure the Facebook Messenger
Click on the Facebook Messenger node to configure it. You can modify the Facebook Messenger URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zapier Node
Next, click the plus (+) icon on the Facebook Messenger node, select Zapier from the list of available apps, and choose the action you need from the list of nodes within Zapier.


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Authenticate Zapier
Now, click the Zapier node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zapier settings. Authentication allows you to use Zapier through Latenode.
Configure the Facebook Messenger and Zapier Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Messenger and Zapier Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook Messenger, Zapier, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Messenger and Zapier integration works as expected. Depending on your setup, data should flow between Facebook Messenger and Zapier (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Messenger and Zapier
Facebook Messenger + Google Sheets: When a new message is received in Facebook Messenger, extract the sender's information and add it as a new row in a Google Sheet for lead tracking.
Google Sheets + Zapier + Slack: When a new row is added to a Google Sheet (e.g., representing a new lead), use Zapier to send a summary report of the new lead information to a designated Slack channel.
Facebook Messenger and Zapier integration alternatives

About Facebook Messenger
Connect Facebook Messenger to Latenode to automate customer support or send personalized updates. Build flows to handle inbound messages, trigger actions in other apps, and route conversations intelligently. Use Latenode's visual editor and scripting tools to scale communication workflows with custom logic, without step-based pricing.
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About Zapier
Use Zapier within Latenode for extended app connectivity. Trigger Latenode workflows from 6000+ apps. Solve complex automation gaps by combining Zapier’s breadth with Latenode's advanced logic, like custom JS scripts, affordable pricing, and browser automation. Simplify intricate tasks that need more than basic Zapier steps.
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FAQ Facebook Messenger and Zapier
How can I connect my Facebook Messenger account to Zapier using Latenode?
To connect your Facebook Messenger account to Zapier on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Messenger and click on "Connect".
- Authenticate your Facebook Messenger and Zapier accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new Messenger leads to Zapier?
Yes, you can! Latenode's visual editor simplifies creating this automation. Process new leads instantly, enriching them with AI and pushing them to your CRM via Zapier.
What types of tasks can I perform by integrating Facebook Messenger with Zapier?
Integrating Facebook Messenger with Zapier allows you to perform various tasks, including:
- Automatically adding new Messenger contacts to a CRM via Zapier.
- Sending personalized welcome messages to new Facebook Messenger users.
- Triggering Zapier workflows from new messages in Facebook Messenger.
- Creating support tickets based on Facebook Messenger conversations.
- Updating spreadsheet data when new Facebook Messenger leads appear.
How do I handle attachments from Messenger messages in Latenode?
Latenode’s file parsing and browser automation let you process attachments easily. Extract data and route files based on content using low-code blocks.
Are there any limitations to the Facebook Messenger and Zapier integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook Messenger and Zapier still apply.
- Complex data transformations may require JavaScript coding.
- Changes to the Facebook Messenger API could affect integration functionality.