Real estate automation that gives agents time to sell
Latenode connects your listings, CRM, and client messages into one system – and takes the admin work off your team's plate.
Try it yourself · ~2 minutes
Try it yourself
Hear your AI receptionist handle a buyer, renter or seller enquiry.
Start a voice call or a chat and play the client – a purchase enquiry, a rental request, a seller listing, a showing booking. One channel within the system: voice or text.
Choose your demo experience:
Start the chatRuns right in your browser. No signup – the lead card fills in as you chat.
What lands in your CRM
Waiting for chatThis lead card fills in live while you talk – exactly what your team sees.
Booked: Sat 2:00 PM showing – confirmed by SMS.
AI in real estate — industry numbers
Everyone has AI.
Almost no one has a system.
Adoption
82%
of agents already use AI in their business
RPR (NAR) 2026 AI Adoption Survey
Where it lives
68%
say AI's biggest impact is writing listing descriptions
RPR (NAR) 2026 AI Adoption Survey
The open gap
7%
have AI working lead capture or client communication
NAR 2025 Technology Survey
What agents want
66%
adopt new technology primarily to buy back time
NAR 2025 Technology Survey
Agents automated the words, not the work: content runs on AI while lead capture, follow-up and client communication still run on people.
Sources: NAR 2025 REALTORS® Technology Survey (n = 1,241) · RPR 2026 AI Adoption Survey (n = 225) · Multiple answers allowed.
Value
What this means for the business
01
More margin
The busywork eating your team's hours today goes to the system – headcount stays the same.
02
Every agent gets more done
Less time on reports and manual data entry, more time on showings and conversations that close deals.
03
Strong infrastructure keeps strong agents
Productive agents leave for places with less busywork and fewer dropped leads – that's part of the fight for talent too.
04
A full picture of the business
Pipeline, conversion, and every agent's performance – without status calls or manual reporting.
What changes in practice
From manual busywork to a managed system
A hypothetical example based on typical industry figures.
Right now
- Listings get pulled together by hand from decks and spreadsheets, prices go stale unnoticed.
- Leads get assigned by gut feel, without checking workload or language.
- Leadership reports mean manually pulling data from the CRM and call logs.
- Every agent's communication style is a little different.
With Latenode
- Listings update automatically from feeds and developer materials.
- Leads get routed by workload, language, and budget – automatically.
- A daily summary shows up on its own, no CRM login required.
- One shared knowledge base sets the standard for the whole team.
How it works
Real estate workflow automation, in one place
You already have a CRM. What's missing is what connects it to your listings and your clients.
Already works with
Salesforce
HubSpot
Pipedrive
WhatsApp
Twilio
Google Sheets
Google Drive
GmailSources
Google Sheets and Drive, developer decks, presentations and spreadsheets, inbound client calls and messages.
Latenode
Knowledge · Listings · Automation
Channels
Your CRM (Salesforce, HubSpot, Pipedrive), WhatsApp, SMS, and email, reports to leadership.
All of this runs quietly, in the background. A separate portal or interface, if you want one, is built by a certified Latenode partner on top of the same core.
Works with what you already have
Flexible across data and channels
01
Listings
Listings spread across Google Sheets, Drive, developer decks, and presentations get pulled into one catalog using AI – with stale-price and broken-link checks built in.
02
CRM
Salesforce, HubSpot, Pipedrive, Zoho CRM, Monday, Close CRM, Odoo, Bitrix24, Insightly, Zendesk Sell, etc. connect directly. The system works inside the CRM your team already uses – syncing leads, deals, and agent workload instead of building a parallel setup.
03
Channels
WhatsApp, SMS, email – clients write in on whatever's convenient, and agents see one conversation history no matter where a message came from.
What the system does
Capabilities
AI receptionist & outbound calling
One channel within the system: an AI receptionist for real estate agents that answers calls and messages, handles outbound calling and appointment reminders – voice or text, no separate product needed.
Listings with minimal manual work
Always-current listings from Google Sheets, Drive, developer decks, and presentations – one catalog, with price and availability checks built in.
Lead qualification & routing
Requests get assigned by agent workload, language, and client budget – automatically, no manual sorting.
Client reply drafts
Drafts a reply to an incoming message using conversation history and listings – an agent just reviews and sends.
Manager oversight
SLAs by deal stage, reminders and escalations, quality checks on calls and messages.
Shared knowledge base
Company voice, communication standards, and market knowledge – built into every agent's prompts inside the CRM.
Daily summary for leadership
Pipeline, conversion, and missed inquiries – in one message, no CRM login required.
Automated database reactivation
Real estate marketing automation that re-engages old and cold contacts on its own, whenever a new listing matches what they were looking for.
Personalized listing packages
A branded, curated set of listings for a client's request, ready in minutes instead of hours.
Who does what
What stays the same
What Latenode handles
Automation, data, and logic – invisible to your team. Your CRM and website stay exactly as they are.
If you want a new interface
A client portal, listings showcase, or branded app – if you need one, a certified Latenode partner builds it. Most agencies get everything they need from their existing CRM.
Rollout
Start with what's costing you the most time
Cost depends on how many data sources and workflows are involved – it's fixed individually once the scope is clear. The first phase is built so results show up before any bigger decisions.
First
Listings and the operational layer inside your CRM – where the most hours go today: manual listing entry, sorting requests, reporting.
Next
We expand into whatever shows the next biggest return, based on priorities that become clear after the first phase.
How many deals are you losing to manual work right now?
20 minutes on a call, and it's clear where the system pays for itself fastest.