How to connect Instagram for Business and PostgreSQL
Create a New Scenario to Connect Instagram for Business and PostgreSQL
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or PostgreSQL will be your first step. To do this, click "Choose an app," find Instagram for Business or PostgreSQL, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the PostgreSQL Node
Next, click the plus (+) icon on the Instagram for Business node, select PostgreSQL from the list of available apps, and choose the action you need from the list of nodes within PostgreSQL.

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PostgreSQL

Authenticate PostgreSQL
Now, click the PostgreSQL node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your PostgreSQL settings. Authentication allows you to use PostgreSQL through Latenode.
Configure the Instagram for Business and PostgreSQL Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and PostgreSQL Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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PostgreSQL
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, PostgreSQL, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and PostgreSQL integration works as expected. Depending on your setup, data should flow between Instagram for Business and PostgreSQL (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and PostgreSQL
Instagram for Business + PostgreSQL + Google Sheets: When a new media is posted on Instagram, its insights are fetched and stored in a PostgreSQL database. A summary of key metrics is then periodically retrieved from the database and added to a Google Sheet.
Slack + Instagram for Business + PostgreSQL: When a new user joins Slack, the automation checks if the user follows a specified Instagram account. If they don't, the automation inserts the user's information into a PostgreSQL database for marketing follow-up.
Instagram for Business and PostgreSQL integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About PostgreSQL
Use PostgreSQL in Latenode to automate database tasks. Build flows that react to database changes or use stored data to trigger actions in other apps. Automate reporting, data backups, or sync data across systems without code. Scale complex data workflows easily within Latenode's visual editor.
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See how Latenode works
FAQ Instagram for Business and PostgreSQL
How can I connect my Instagram for Business account to PostgreSQL using Latenode?
To connect your Instagram for Business account to PostgreSQL on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and PostgreSQL accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I archive Instagram leads in PostgreSQL?
Yes, you can! Latenode’s visual editor lets you automate lead capture from Instagram for Business and store data directly in PostgreSQL, streamlining your sales process and improving data management.
What types of tasks can I perform by integrating Instagram for Business with PostgreSQL?
Integrating Instagram for Business with PostgreSQL allows you to perform various tasks, including:
- Automatically backing up Instagram media to a PostgreSQL database.
- Tracking follower growth and engagement metrics in PostgreSQL.
- Creating custom reports on Instagram campaign performance.
- Storing and analyzing Instagram user data for targeted marketing.
- Syncing product catalogs between Instagram and your PostgreSQL-driven e-commerce platform.
How secure is connecting Instagram for Business through Latenode?
Latenode uses secure authentication protocols and encryption to protect your data, ensuring a safe connection between Instagram for Business and PostgreSQL.
Are there any limitations to the Instagram for Business and PostgreSQL integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Instagram for Business API may affect high-volume data transfers.
- Initial setup requires a basic understanding of database structures and API authentication.
- Complex data transformations may require JavaScript code within Latenode.