Latenode
123FormBuilder
Insightly

123FormBuilder to Insightly: Create leads from form submissions

Manually copying form responses into your CRM wastes time and risks errors.

This integration captures each New Submission event from 123FormBuilder and uses it to Create a Lead in Insightly, mapping the respondent's name, email, and custom fields directly into a new lead record. Marketing managers and sales teams can eliminate data entry and get leads into Insightly instantly for follow-up. By connecting 123FormBuilder's form capture with Insightly's CRM, you keep your sales pipeline fed without manual work.

Updated Sep 16, 2026Est. run: 8sEst. cost: ~$0.002
How Latenode estimates time and cost

Latenode bills workflow runtime in CPU seconds. The first 10,000 CPU seconds are free each month, then usage follows pay-as-you-go CPU-second pricing. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how CPU seconds work →

Workflow preview

Trigger

New Submission

Fires when a visitor submits a form built with 123FormBuilder.

Action

Create a Lead

Creates a new lead record in Insightly with the submitted data.

What this template does

  • Capture each form submission automatically without manual data entry.
  • Create a new lead in Insightly for every submission, ready for sales follow-up.

How it works

1
Trigger

New Submission fires

When a visitor submits a form in 123FormBuilder, the trigger sends the submission data to the workflow.

2
Action

Create a Lead in Insightly

The workflow uses the submitted name, email, and other fields to create a new lead record in Insightly.

Setup guide

1

Connect your 123FormBuilder account

On the 123FormBuilder New Submission node, click Create Authorization and follow the prompts to link your 123FormBuilder account.

2

Connect your Insightly account

On the Insightly Create a Lead node, click Create Authorization and follow the prompts to link your Insightly account.

3

Map the form fields to the lead

Open the Insightly Create a Lead node and map the incoming fields from the 123FormBuilder New Submission trigger to the corresponding lead fields in Insightly.

4

Test and activate the workflow

Click Run Once on the Dev version to test with a sample submission. After a successful test, click Deploy, then flip the Active switch to start processing live submissions.

Requirements

A 123FormBuilder account with an active form
An Insightly account with permission to create leads
A Latenode account (free to start)
At least one form submission to use as a test trigger

Same pair, more recipes

Build another 123FormBuilder to Insightly workflow

This template shows one trigger-action combo for the pair. Here you can pick a different 123FormBuilder event and Insightly step - we open a fresh two-node starter in the builder, not a copy of this template.

Choose your combo

Trigger

Action

New Form
Create a Contact
Start with this combo ->

FAQ

Common questions about this template

The trigger fires when a visitor completes and submits a form you built in 123FormBuilder. It sends the full submission payload—including name, email, and any custom fields—into the workflow.
Contact support →

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