Latenode

Sync new LinkedIn leads to your GoTo Webinar event

This automation allows users to automatically register new leads from their LinkedIn Lead Gen Forms to a GoTo Webinar event.

After a new lead is captured on LinkedIn, the automation will create a corresponding attendee registration in GoTo Webinar, ensuring those leads are seamlessly brought into the webinar platform for further engagement and conversion. This integration streamlines the lead capture and registration process, saving time and reducing manual effort for marketing and sales teams.

Updated Apr 6, 2026Est. run: 26sEst. cost: $0.0703
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
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Workflow preview

What this template does

  • Captures new leads from LinkedIn Lead Gen Forms
  • Creates corresponding attendee registrations in GoTo Webinar
  • Eliminates manual data entry between platforms
  • Allows seamless lead flow from LinkedIn to webinar
  • Generates list of new webinar registrants from LinkedIn leads

How it works

1
Trigger

Retrieve new leads from LinkedIn Lead Gen Forms

The automation connects to the LinkedIn API and retrieves new leads that have been captured through the LinkedIn Lead Gen Forms.

2
Logic

Normalize lead data for GoToWebinar

The automation transforms the LinkedIn lead data into a format that is compatible with the GoToWebinar API, ensuring that all necessary fields are populated correctly.

3
Action

Register new leads as attendees for the webinar event

The automation uses the GoToWebinar API to create new attendee registrations for the webinar event, with the normalized lead data from the previous step.

Setup guide

1

Add LinkedIn Lead Gen Forms credential

1. In the Latenode Credentials panel, add a new credential for the LinkedIn Lead Gen Forms integration. Enter your LinkedIn API client ID and client secret to authenticate your account.

2

Configure GoTo Webinar credential

2. In the Latenode Credentials panel, add a new credential for the GoTo Webinar integration. Enter your GoTo Webinar API key to connect your webinar account.

3

Map LinkedIn Lead Gen Forms data to GoTo Webinar

3. In the Latenode visual builder, add a LinkedIn Lead Gen Forms node and a GoTo Webinar node. Map the relevant lead data fields from the LinkedIn node to the corresponding attendee registration fields in the GoTo Webinar node.

4

Handle lead registration workflow

4. Configure the flow of the automation in the Latenode builder. When a new lead is captured in LinkedIn Lead Gen Forms, trigger the GoTo Webinar node to create a new attendee registration for that lead.

5

Test the integration

5. Test the automation by submitting a new lead through your LinkedIn Lead Gen Forms. Verify that the lead is successfully registered in your GoTo Webinar event.

Requirements

LinkedIn Lead Gen Form account with API access
GoTo Webinar account with API access
Ability to create new attendee registrations in GoTo Webinar
Latenode workspace with access to the LinkedIn and GoTo Webinar nodes

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.

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