Latenode
LinkedIn
GoToWebinar

Automatically sync LinkedIn leads to GoTo Webinar registrants

This automation enables businesses to quickly convert new leads captured through LinkedIn's Lead Gen Forms into webinar registrants in GoTo Webinar. By automatically creating GoTo Webinar registrants for each new lead generated on LinkedIn, this integration helps marketing teams accelerate the sales funnel and drive more conversions.

The process starts with a new lead gen form response from LinkedIn, which triggers the creation of a corresponding registrant record in GoTo Webinar using the lead's information. This seamless integration between the two platforms allows businesses to efficiently nurture their LinkedIn leads and turn them into engaged webinar attendees.

Updated Apr 2, 2026Est. run: 5sEst. cost: $0.0003
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
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Workflow preview

What this template does

  • Captures new LinkedIn Lead Gen Form submissions
  • Extracts lead details (name, email, etc.) from LinkedIn
  • Creates corresponding webinar registrants in GoTo Webinar
  • Stores lead info in a consolidated database
  • Delivers webinar attendance reports for pipeline analysis

How it works

1
Trigger

Receive LinkedIn Lead Gen Form

This step is triggered when a new lead gen form response is received from LinkedIn.

2
Action

Create GoTo Webinar Registrant

This step uses the lead information from the LinkedIn Lead Gen Form to create a new webinar registrant in GoTo Webinar.

Setup guide

1

Add LinkedIn Lead Gen Forms credential

Add your LinkedIn Lead Gen Forms credential via OAuth in the Latenode Credentials panel.

2

Add GoTo Webinar credential

Add your GoTo Webinar credential via API key in the Latenode Credentials panel.

3

Configure LinkedIn Lead Gen Forms trigger

In the Latenode builder, add a "LinkedIn Lead Gen Forms" trigger node. Configure it to listen for "New Lead Gen Form Response (Organic Content)" events.

4

Map lead data to GoTo Webinar registrant fields

In the Latenode builder, add a "GoTo Webinar" action node. Map the relevant lead data fields from the LinkedIn trigger to the corresponding GoTo Webinar registrant fields.

5

Test and activate the workflow

Test the workflow by triggering a new LinkedIn Lead Gen Form response and verifying that a corresponding GoTo Webinar registrant is created. Once satisfied, activate the workflow in the Latenode builder.

Requirements

Connect your LinkedIn account to authorize access to your Lead Gen Forms
Connect your GoTo Webinar account to enable creating registrants
Grant the integration permissions to read new lead form submissions from LinkedIn
Grant the integration permissions to create new webinar registrants in GoTo Webinar

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
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