Latenode
Serper
Google sheets

Automatically Sync Google Maps Business Data to a Spreadsheet

This automation workflow allows users to efficiently scrape business data from Google Maps, including names, contact details, and reviews, and export the structured information into a spreadsheet or database.

The workflow uses the SerpAPI service to retrieve Google Maps search results, which are then transformed and appended to a Google Sheet. This enables users to generate leads, conduct market analysis, and gain valuable insights from the collected data in a cost-effective and scalable manner.

Updated Apr 6, 2026Est. run: 26sEst. cost: $0.0703
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
Scraping & data collection

Workflow preview

What this template does

  • Extracts business data, including names, contact details, and reviews, from Google Maps search results using SerpAPI.
  • Normalizes the extracted data into a structured format for easy analysis and reporting.
  • Stores the structured data in a Google Sheet for lead generation, market analysis, and insights.
  • Filters and deduplicates the data to ensure accuracy and avoid redundancy.
  • Generates a spreadsheet with the collected business information, ready for further processing or export.

How it works

1
Trigger

Retrieve Google Maps Data

The workflow starts by using the SerpAPI service to fetch business listings from Google Maps based on a user's search query. This initial step retrieves the basic business information such as name, address, and contact details.

2
Action

Extract Business Details

For each business listing returned in the previous step, the workflow fetches additional data such as reviews, ratings, and business hours using the Google Business Profile integration. This enriches the dataset with more comprehensive information about each listed business.

3
Action

Transform Data

The workflow then uses custom JavaScript logic to normalize and structure the raw place data, ensuring a consistent format for the collected information. This step prepares the data for seamless integration with a spreadsheet or database.

4
Action

Append to Spreadsheet

Finally, the processed business data is appended to a Google Sheet, enabling users to easily access, analyze, and export the information for lead generation, market research, and other business intelligence purposes.

Setup guide

1

Add SerpAPI credential in Latenode Credentials panel

1. In the Latenode Credentials panel, add a new credential. 2. Select the 'SerpAPI' integration. 3. Enter your SerpAPI API key.

2

Configure Google Sheets connection in Latenode

1. In the Latenode builder, add a Google Sheets node. 2. In the node settings, authenticate with your Google account to connect to Google Sheets. 3. Select the Google Sheet and worksheet where you want to store the scraping results.

3

Set up Google Maps search query in Latenode

1. In the Latenode builder, add an HTTP Request node. 2. In the node settings, enter the initial Google Maps search URL as the request URL. 3. Map any required query parameters, such as the search term or location, in the node settings.

4

Configure data transformation and export to Google Sheets

1. Add a Code node after the HTTP Request node. 2. In the Code node, write the logic to transform the SerpAPI response data into the desired format. 3. Add a Google Sheets node to append the transformed data to the selected Google Sheet.

5

Handle pagination and looping in the workflow

1. In the Code node, extract the next page token or cursor from the SerpAPI response. 2. Add an If node to check if there are more pages to retrieve. 3. If more data is available, loop back to the HTTP Request node with the new pagination parameters.

Requirements

Connect your Google Maps API key to access the Google Maps data
Authorize the SerpAPI integration to retrieve search results from Google Maps
Grant the Google Sheets integration permission to write data to your Google Sheets
Ensure you have a Google Sheet set up to receive the scraped business data

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
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