How to connect Attio and Zapier
Create a New Scenario to Connect Attio and Zapier
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Attio, triggered by another scenario, or executed manually (for testing purposes). In most cases, Attio or Zapier will be your first step. To do this, click "Choose an app," find Attio or Zapier, and select the appropriate trigger to start the scenario.

Add the Attio Node
Select the Attio node from the app selection panel on the right.

Attio
Add the Zapier Node
Next, click the plus (+) icon on the Attio node, select Zapier from the list of available apps, and choose the action you need from the list of nodes within Zapier.

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Authenticate Zapier
Now, click the Zapier node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zapier settings. Authentication allows you to use Zapier through Latenode.
Configure the Attio and Zapier Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Attio and Zapier Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Attio, Zapier, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Attio and Zapier integration works as expected. Depending on your setup, data should flow between Attio and Zapier (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Attio and Zapier
Attio + Zapier + Slack: When a new entry is created in Attio, Zapier sends data to Slack to send a welcome message to a specified channel.
Zapier + Attio + Google Sheets: When Zapier sends data, the flow creates a new row in Google Sheets to track deal information from Attio.
Attio and Zapier integration alternatives
About Attio
Use Attio in Latenode to automate contact and relationship management. Sync data, trigger actions based on contact updates, and build custom workflows that span multiple apps. Latenode’s flexibility lets you enrich Attio data with AI or other sources, creating smarter, automated CRM processes.
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About Zapier
Use Zapier within Latenode for extended app connectivity. Trigger Latenode workflows from 6000+ apps. Solve complex automation gaps by combining Zapier’s breadth with Latenode's advanced logic, like custom JS scripts, affordable pricing, and browser automation. Simplify intricate tasks that need more than basic Zapier steps.
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See how Latenode works
FAQ Attio and Zapier
How can I connect my Attio account to Zapier using Latenode?
To connect your Attio account to Zapier on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Attio and click on "Connect".
- Authenticate your Attio and Zapier accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Attio contacts from new Zapier leads?
Yes, you can! Latenode lets you visually map data and add custom logic using JavaScript. Benefit from streamlined contact management and eliminate manual data entry.
What types of tasks can I perform by integrating Attio with Zapier?
Integrating Attio with Zapier allows you to perform various tasks, including:
- Create new Attio contacts from new leads captured in Zapier.
- Update Attio organization data based on Zapier trigger events.
- Send custom notifications to Attio based on Zapier actions.
- Enrich Attio contact profiles with data from Zapier integrations.
- Trigger Zapier workflows from new or updated Attio records.
How does Latenode enhance Attio’s automation capabilities?
Latenode adds advanced logic, AI, and scaling to your Attio automation. Build complex workflows visually, not just simple connections.
Are there any limitations to the Attio and Zapier integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Rate limits of both Attio and Zapier apply.
- Initial setup requires API key configuration.