Customer.io and Klaviyo Integration

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Orchestrate Customer.io and Klaviyo for multi-channel marketing, enhanced with JavaScript-based custom logic on Latenode. A visual editor and affordable execution pricing make advanced segmentation accessible for every team.

Customer.io + Klaviyo integration

Connect Customer.io and Klaviyo in minutes with Latenode.

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Swap Apps

Customer.io

Klaviyo

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Customer.io and Klaviyo

Create a New Scenario to Connect Customer.io and Klaviyo

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Customer.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Customer.io or Klaviyo will be your first step. To do this, click "Choose an app," find Customer.io or Klaviyo, and select the appropriate trigger to start the scenario.

Add the Customer.io Node

Select the Customer.io node from the app selection panel on the right.

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Customer.io

Configure the Customer.io

Click on the Customer.io node to configure it. You can modify the Customer.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Customer.io

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Connect Customer.io

Sign In
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Run node once

Add the Klaviyo Node

Next, click the plus (+) icon on the Customer.io node, select Klaviyo from the list of available apps, and choose the action you need from the list of nodes within Klaviyo.

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Customer.io

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Klaviyo

Authenticate Klaviyo

Now, click the Klaviyo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Klaviyo settings. Authentication allows you to use Klaviyo through Latenode.

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Customer.io

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Klaviyo

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Connect Klaviyo

Sign In
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Run node once

Configure the Customer.io and Klaviyo Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Customer.io

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Klaviyo

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Connect Klaviyo

Klaviyo Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

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Run node once

Set Up the Customer.io and Klaviyo Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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JavaScript

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Trigger on Webhook

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Customer.io

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Webhook response

Save and Activate the Scenario

After configuring Customer.io, Klaviyo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Customer.io and Klaviyo integration works as expected. Depending on your setup, data should flow between Customer.io and Klaviyo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Customer.io and Klaviyo

Facebook Lead Ads + Customer.io + Klaviyo: Capture new leads from Facebook Lead Ads and automatically sync them to Customer.io to create or update customer profiles and also add them to a Klaviyo list for personalized marketing campaigns.

Shopify + Klaviyo + Customer.io: Analyze new order data from Shopify. Segment customers in Klaviyo by adding them to a specific list and create or update customers in Customer.io based on purchase information for more targeted email marketing.

Customer.io and Klaviyo integration alternatives

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

About Klaviyo

Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.

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FAQ Customer.io and Klaviyo

How can I connect my Customer.io account to Klaviyo using Latenode?

To connect your Customer.io account to Klaviyo on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Customer.io and click on "Connect".
  • Authenticate your Customer.io and Klaviyo accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I sync new Customer.io contacts to Klaviyo lists?

Yes, you can! Latenode's visual editor simplifies syncing, even with complex segmentation. This ensures consistent contact data for targeted campaigns and improved personalization.

What types of tasks can I perform by integrating Customer.io with Klaviyo?

Integrating Customer.io with Klaviyo allows you to perform various tasks, including:

  • Automatically adding Customer.io contacts to Klaviyo email lists.
  • Triggering Klaviyo email sequences based on Customer.io events.
  • Updating contact properties in Klaviyo from Customer.io data.
  • Segmenting audiences across both platforms for tailored messaging.
  • Analyzing campaign performance by unifying data from both systems.

How does Latenode handle data transformations between Customer.io and Klaviyo?

Latenode provides built-in data transformation tools, plus JavaScript blocks, to ensure seamless and accurate data mapping between the platforms.

Are there any limitations to the Customer.io and Klaviyo integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Initial data sync may take time depending on the size of your contact lists.
  • Complex data transformations may require JavaScript coding.
  • API rate limits on Customer.io and Klaviyo can affect workflow speed.

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