How to connect Google Forms and HighLevel
Create a New Scenario to Connect Google Forms and HighLevel
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or HighLevel will be your first step. To do this, click "Choose an app," find Google Forms or HighLevel, and select the appropriate trigger to start the scenario.

Add the Google Forms Node
Select the Google Forms node from the app selection panel on the right.

Google Forms
Configure the Google Forms
Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HighLevel Node
Next, click the plus (+) icon on the Google Forms node, select HighLevel from the list of available apps, and choose the action you need from the list of nodes within HighLevel.

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Authenticate HighLevel
Now, click the HighLevel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HighLevel settings. Authentication allows you to use HighLevel through Latenode.
Configure the Google Forms and HighLevel Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Forms and HighLevel Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Forms, HighLevel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and HighLevel integration works as expected. Depending on your setup, data should flow between Google Forms and HighLevel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Forms and HighLevel
Google Forms + HighLevel + Google Sheets: When a new response is submitted in Google Forms, a new contact is created or updated in HighLevel. The form submission data is then added as a new row to a Google Sheet for analysis.
Google Forms + HighLevel + Slack: When a new lead submits a form in Google Forms, a contact is created in HighLevel, and a notification is sent to a Slack channel to alert the sales team of the new lead.
Google Forms and HighLevel integration alternatives
About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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About HighLevel
Use HighLevel with Latenode to automate marketing and sales tasks. Sync leads, trigger follow-ups, and manage campaigns within visual workflows. Connect HighLevel to other apps, enrich data with AI, and scale operations without complex coding. Latenode offers flexible automation at a predictable cost.
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See how Latenode works
FAQ Google Forms and HighLevel
How can I connect my Google Forms account to HighLevel using Latenode?
To connect your Google Forms account to HighLevel on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Forms and click on "Connect".
- Authenticate your Google Forms and HighLevel accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new leads from forms to HighLevel?
Yes, you can! Latenode instantly adds new Google Forms submissions to HighLevel, creating leads. Plus, use AI for smart data parsing, and JavaScript for complex data transformations.
What types of tasks can I perform by integrating Google Forms with HighLevel?
Integrating Google Forms with HighLevel allows you to perform various tasks, including:
- Create new HighLevel contacts from Google Forms submissions.
- Update contact information in HighLevel based on form responses.
- Trigger HighLevel workflows when a new form is submitted.
- Add form respondents to specific HighLevel campaigns.
- Send customized email or SMS messages via HighLevel.
Can I use JavaScript to customize Google Forms data before sending to HighLevel?
Yes! Latenode's JavaScript blocks allow you to transform and validate Google Forms data before it reaches HighLevel, ensuring data integrity and custom formatting.
Are there any limitations to the Google Forms and HighLevel integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- File uploads from Google Forms may require additional processing in Latenode.
- Complex conditional logic in Google Forms might need to be replicated in Latenode.
- HighHighLevel API rate limits may affect processing speed for very large form submissions.