How to connect Instagram for Business and ManyChat
Create a New Scenario to Connect Instagram for Business and ManyChat
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or ManyChat will be your first step. To do this, click "Choose an app," find Instagram for Business or ManyChat, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the ManyChat Node
Next, click the plus (+) icon on the Instagram for Business node, select ManyChat from the list of available apps, and choose the action you need from the list of nodes within ManyChat.

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ManyChat
Authenticate ManyChat
Now, click the ManyChat node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your ManyChat settings. Authentication allows you to use ManyChat through Latenode.
Configure the Instagram for Business and ManyChat Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and ManyChat Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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ManyChat
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, ManyChat, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and ManyChat integration works as expected. Depending on your setup, data should flow between Instagram for Business and ManyChat (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and ManyChat
Instagram for Business + ManyChat + Google Sheets: When a new media is posted on Instagram, trigger ManyChat to find user by custom field (e.g., ad click) and adds user's info to a Google Sheet.
ManyChat + Instagram for Business + Klaviyo: When a ManyChat custom field is updated, find user on Instagram and then add user to Klaviyo list for segmented campaigns.
Instagram for Business and ManyChat integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About ManyChat
Use ManyChat in Latenode to automate personalized messaging based on triggers from other apps. Sync contact data, manage chatbot flows based on CRM updates, or route leads to sales teams via Slack. Build flexible, scalable marketing automation without complex coding or per-step fees using Latenode’s visual editor.
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See how Latenode works
FAQ Instagram for Business and ManyChat
How can I connect my Instagram for Business account to ManyChat using Latenode?
To connect your Instagram for Business account to ManyChat on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and ManyChat accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically send Instagram for Business leads to ManyChat?
Yes, you can! Latenode allows real-time lead transfer, triggering personalized ManyChat flows. Boost engagement by automating your response and nurturing sequences, enhancing customer interactions.
What types of tasks can I perform by integrating Instagram for Business with ManyChat?
Integrating Instagram for Business with ManyChat allows you to perform various tasks, including:
- Automatically subscribing new Instagram followers to a ManyChat sequence.
- Sending personalized welcome messages to users via ManyChat after they comment.
- Tagging users in ManyChat based on their interactions on Instagram.
- Creating custom audiences in ManyChat based on Instagram ad engagement.
- Sending promotional offers to Instagram users via ManyChat based on demographics.
Can I use custom JavaScript code within the integration in Latenode?
Yes, Latenode allows you to use JavaScript for advanced customizations. This enables complex data transformations and custom logic beyond no-code options.
Are there any limitations to the Instagram for Business and ManyChat integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Instagram's API rate limits may affect the speed of data transfer.
- Certain advanced ManyChat features might require a paid ManyChat subscription.
- Custom JavaScript code requires technical expertise for implementation.