Marketo Engage
Marketo Engage is Adobe's marketing automation platform for B2B demand generation, lead management, and account-based marketing. It provides tools for email marketing, lead nurturing, scoring and routing, landing pages, forms, multi-touch attribution, and campaign analytics. Marketo helps marketing teams automate customer journeys across email, web, events, and digital channels, sync leads with CRM systems, and measure marketing ROI through its built-in analytics and reporting dashboards.