Automate Gmail outreach to new Google Ads leads

The Latenode automation template allows users to automatically send a customized email via Gmail to each new lead captured from a Google Ads campaign.

This integration streamlines the lead management process by notifying stakeholders of new leads right away. When a new lead is generated in Google Ads, the template will automatically create and send a custom email to specified recipients, saving users from the hassle of manual messaging.

Updated Apr 2, 2026Est. run: 7sEst. cost: $0.0004

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

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Workflow preview

What this template does

Captures new leads from Google Ads campaigns
Automatically creates and sends customized email notifications to specified recipients
Extracts lead data from Google Ads and formats it for email content
Notifies stakeholders of new leads in real-time
Eliminates manual lead follow-up tasks

How it works

Trigger

New Lead in Google Ads

When a new lead is generated from a Google Ads campaign, this triggers the automation.

Action

Send Email in Gmail

The template automatically creates and sends a customized email to specified recipients in Gmail, informing them of the new lead.

Logic

Customize Email

The email content is generated dynamically based on the new lead data, ensuring the message is tailored to each individual lead.

Setup guide

Connect Google Ads account

Add your Google Ads account credentials in the Latenode Credentials panel. This will allow the template to access your Google Ads data and create new leads.

Connect Gmail account

Add your Gmail account credentials in the Latenode Credentials panel. This will enable the template to send emails from your Gmail account.

Configure email details

In the Latenode visual builder, add a Gmail node and configure the email subject, body, and recipient(s). You can use dynamic data from the Google Ads lead to personalize the email.

Map Google Ads lead data

In the Gmail node settings, map the relevant fields from the Google Ads lead data to the email content, such as the lead's name, email, and any other custom fields.

Save and activate

Review your setup, save the Latenode workflow, and activate it. Now, whenever a new lead is generated in Google Ads, the template will automatically send a customized email to the specified recipients.

Requirements

A Google Ads account with the ability to view lead information

A Gmail account with the ability to send emails

Latenode workspace access with permission to use the Google Ads, Gmail, and Code nodes

Latenode workspace configured with API credentials and access to the Google Ads and Gmail APIs

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.

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