Latenode
Airtable
Mailjet

Automatically generate and send custom Mailjet emails from Airtable

This automation allows users to automatically generate and send customized HTML email campaigns through the Mailjet email delivery service whenever a new record is added to an Airtable database.

It provides a seamless way for businesses and teams working with data, spreadsheets, and databases to streamline their email communication and marketing efforts. By integrating Airtable and Mailjet, users can effortlessly create and dispatch personalized email content to their audiences, ensuring timely and tailored outreach without additional manual effort.

Updated Apr 6, 2026Est. run: 26sEst. cost: $0.0703
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
Data, spreadsheets & databases

Workflow preview

What this template does

  • Automatically triggers email campaigns in Mailjet when new records are added to an Airtable base.
  • Extracts relevant data from new Airtable records to personalize email content.
  • Generates customized HTML email templates based on the Airtable data.
  • Sends the personalized email campaigns through the Mailjet email delivery service.
  • Streamlines email marketing workflows by integrating Airtable and Mailjet.

How it works

1
Trigger

Monitor Airtable base for new records

The automation starts by monitoring an Airtable database for any new records that are added. Whenever a new record is created, the automation is triggered to begin the process of generating and sending a customized HTML email.

2
Logic

Generate personalized email content

For each new record detected in the Airtable base, the automation uses JavaScript to generate personalized email content. This can include dynamically populating the email's subject, body, and other elements with data from the new Airtable record, ensuring the email is tailored to the recipient.

3
Action

Send customized HTML email through Mailjet

After the personalized email content is generated, the automation sends the customized HTML email using the Mailjet email delivery service. This ensures the email is properly formatted and delivered to the intended recipients in a timely and reliable manner.

Setup guide

1

Add Airtable Credential

In the Latenode Credentials panel, add an Airtable credential by providing your Airtable API key.

2

Add Mailjet Credential

In the Latenode Credentials panel, add a Mailjet credential by providing your Mailjet API key and Secret key.

3

Configure Airtable Trigger Node

In the Latenode visual builder, add an Airtable trigger node and configure it to watch for new records in the desired Airtable base and table.

4

Configure Mailjet Email Node

Add a Mailjet Email node to your workflow. In the node settings, map the relevant data fields from the Airtable record to the email template's personalization tags. Customize the email subject, body, and any other settings as needed.

5

Test and Publish

Test your workflow by manually triggering it, then publish the automation to make it live and automatically send emails when new Airtable records are added.

Requirements

Airtable account with access to the target base
Mailjet account with API access
API keys for the Airtable and Mailjet integrations
Ability to configure a webhook or trigger to detect new records in the Airtable base

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
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