Latenode
Google sheets
Sendgrid

Automate personalized SendGrid emails for new Google Sheets rows

This automation allows users to trigger and send personalized emails through SendGrid whenever a new row is added to a specific Google Sheets spreadsheet.

It is designed for individuals or teams who need to automate email communication in response to new data entries, streamlining their workflow and ensuring timely outreach. The automation integrates Google Sheets and SendGrid, enabling users to leverage their existing spreadsheet data to generate and send personalized emails without manual intervention.

Updated Apr 6, 2026Est. run: 26sEst. cost: $0.0703
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
Data, spreadsheets & databases

Workflow preview

What this template does

  • Automatically triggers SendGrid email sends when new rows are added to a Google Sheets spreadsheet.
  • Populates email templates with personalized data from the new spreadsheet row.
  • Customizes email subject, body, and recipient based on spreadsheet data.
  • Sends personalized emails through the SendGrid API.
  • Provides a log of all email sends and their statuses in the spreadsheet.

How it works

1
Trigger

Get new rows from Google Sheets

The automation continuously monitors a specific Google Sheets spreadsheet for any new rows that are added. Whenever a new row is detected, the system will extract the relevant data from that row to prepare personalized email content.

2
Logic

Process new sheet data

The automation extracts details from the new spreadsheet row, such as the recipient's name, email address, and any other relevant information needed to personalize the email content.

3
Action

Send personalized emails via SendGrid

Using the extracted data, the automation generates a customized email for each new row and sends it out through the SendGrid email service. This ensures that a personalized email is automatically sent in response to each new data entry in the Google Sheets spreadsheet.

Setup guide

1

Add Google Sheets Credential

In the Latenode Credentials panel, add a new credential for Google Sheets. Authenticate by providing your Google account credentials or using the Google OAuth flow.

2

Configure Google Sheets Node

In the Latenode visual builder, add a Google Sheets node. Configure the node by selecting the Google Sheets credential, the spreadsheet ID, and the worksheet name containing the data you want to monitor for new rows.

3

Add SendGrid Credential

In the Latenode Credentials panel, add a new credential for SendGrid. Authenticate by providing your SendGrid API key.

4

Configure SendGrid Node

In the Latenode visual builder, add a SendGrid node. Configure the node by selecting the SendGrid credential and mapping the relevant data from the Google Sheets node to the SendGrid email template fields, such as recipient email, subject, and body.

5

Set Trigger

In the Latenode visual builder, set the trigger for the automation to be a new row added to the specified Google Sheets worksheet. This will ensure the SendGrid email is sent automatically whenever a new row is added to the spreadsheet.

Requirements

Create a Google Sheets spreadsheet and share it with the necessary users
Obtain a SendGrid API key with permission to send emails
Authorize the Google Sheets integration to access the spreadsheet
Authorize the SendGrid integration to send emails using the provided API key

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
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