Latenode
Instagram for Business
Google sheets

Automate Instagram comment tracking, DM responses, and Google Sheets logs

This automation template helps Instagram marketers, influencers, and businesses enhance their social media engagement strategy. It continuously monitors Instagram post comments, automatically sends personalized direct message (DM) replies to new commenters, and logs the interaction details into a Google Sheets spreadsheet for tracking.

The workflow runs on a 15-minute schedule, checking for new comments, sending tailored replies via the Upload-Post.com API, and updating the contact history to prevent duplicate messages. This streamlined process improves responsiveness, boosts audience engagement, and provides visibility into comment activity through the integrated Google Sheets database.

Updated Apr 6, 2026Est. run: 26sEst. cost: $0.0703
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
Social media

Workflow preview

What this template does

  • Monitors Instagram post comments in real-time
  • Automatically sends personalized DM replies to new commenters
  • Logs interaction details into a Google Sheets spreadsheet
  • Runs on a 15-minute schedule to keep content engagement fresh
  • Provides visibility into comment activity through the integrated Google Sheets database

How it works

1
Trigger

Scheduled Workflow Execution

The automation workflow runs on a 15-minute schedule to continuously monitor new comments on the client's Instagram posts.

2
Action

Fetch New Instagram Comments

The workflow fetches any new comments posted on the client's Instagram content since the last execution using the Instagram for Business API.

3
Logic

Filter Out Previously Contacted Users

The system checks the list of previously contacted users stored in the Google Sheets database and filters out any new comments from those users to avoid sending duplicate messages.

4
Action

Send Personalized Direct Message

For each new commenter, the workflow generates a personalized direct message reply and sends it to the user via the Upload-Post.com API.

5
Action

Record Interaction in Google Sheets

After sending the direct message reply, the workflow logs the interaction details (commenter, message, timestamp) in the connected Google Sheets spreadsheet to maintain a comprehensive contact history.

6
Action

Generate Monitoring Summary

At the end of the workflow execution, the system generates a summary report detailing the number of new comments processed, direct messages sent, and any errors or issues encountered.

Setup guide

1

Add Instagram Credential

Add your Instagram for Business credential in the Latenode Credentials panel. This will allow the workflow to authenticate with Instagram and access your account.

2

Configure Instagram Post Details

In the Latenode builder, add an Instagram node and configure the post URL, reply message, and Instagram profile username that will be used to send the direct message responses.

3

Connect Google Sheets

Add a Google Sheets credential in the Latenode Credentials panel. Then, in the Latenode builder, add a Google Sheets node and configure the spreadsheet and worksheet where the comment interaction details will be logged.

4

Set Up API Integration

Add the Upload-Post.com API credential in the Latenode Credentials panel. This will allow the workflow to use the API to send the direct message replies to the new commenters.

5

Schedule Workflow

In the Latenode builder, add a Schedule Trigger node to run the workflow on a 15-minute interval, continuously monitoring the Instagram post for new comments and sending personalized replies.

Requirements

An Instagram for Business account with administrative access to the target Instagram profile
An API key and access token for the Upload-Post.com API, which will be used to send direct messages to new commenters
Access to a Google Sheets workspace where the interaction details will be logged
A Latenode workspace with the following nodes enabled: Instagram for Business, Headless Browser, JavaScript, and Google Sheets

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
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