Latenode
Airtable
Follow Up Boss

Automatically sync new Airtable leads to your Follow Up Boss CRM

This automation seamlessly connects Airtable and Follow Up Boss, allowing users to automatically create new inquiries or website events in the Follow Up Boss CRM whenever a new record is added to an Airtable database.

This streamlines the lead management process, helping real estate agents and brokers stay organized and respond quickly to new leads. The trigger for this automation is the creation of a new record in a specified Airtable base and table, and the key steps include mapping Airtable fields to the corresponding Follow Up Boss inquiry or event fields.

Updated Apr 2, 2026Est. run: 7sEst. cost: $0.0004
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
Data, spreadsheets & databases

Workflow preview

What this template does

  • Extracts new records from Airtable and maps them to Follow Up Boss inquiries or events.
  • Normalizes Airtable data to match Follow Up Boss field requirements.
  • Stores new inquiries or events in the Follow Up Boss CRM.
  • Filters Airtable records to ensure only unique leads are created in Follow Up Boss.
  • Generates new Follow Up Boss records for real estate agents to manage leads.

How it works

1
Trigger

New Record in Airtable

When a new record is added to the specified Airtable base and table, this automation is triggered.

2
Action

Map Airtable Record to Follow Up Boss

The automation maps the relevant fields from the new Airtable record to the corresponding fields in a new Follow Up Boss inquiry or website event.

3
Logic

Custom Processing

If needed, the automation applies any custom logic or transformations to the data before creating the new Follow Up Boss inquiry or event.

4
Action

Create New Inquiry or Event in Follow Up Boss

The automation creates a new inquiry or website event in Follow Up Boss using the mapped and processed data from the Airtable record.

Setup guide

1

Connect Airtable in Latenode Credentials

Add your Airtable API key in the Latenode Credentials panel. This will allow your workflow to securely access your Airtable data.

2

Connect Follow Up Boss in Latenode Credentials

Add your Follow Up Boss API key or OAuth credentials in the Latenode Credentials panel. This will enable your workflow to create new inquiries or website events in Follow Up Boss.

3

Configure Airtable Trigger Node

In the Latenode builder, add an Airtable Trigger node. Select the Airtable base and table you want to monitor for new records. You can also optionally specify a view to filter the records.

4

Map Airtable Fields to Follow Up Boss

In the Follow Up Boss Create Inquiry or Create Website Event node settings, map the relevant fields from the new Airtable record to the corresponding fields in Follow Up Boss, such as first name, last name, email, phone, source, stage, tags, and custom fields.

5

Save and Test the Workflow

Save your workflow in Latenode, then test it by creating a new record in the selected Airtable base and table. Verify that the new inquiry or website event was successfully created in Follow Up Boss.

Requirements

Connect your Airtable account to the automation
Connect your Follow Up Boss account to the automation
Grant the automation access to create new inquiries or website events in your Follow Up Boss account
Specify the Airtable base and table to monitor for new records

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
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