Latenode
Facebook Lead Ads
Webhook

Automatically route Facebook Lead Ads to a webhook

This automation scenario is designed to seamlessly transfer new lead data captured through Facebook Lead Ads directly to a specified webhook URL in real-time.

This integration allows businesses to rapidly process and act on fresh lead information without manual intervention, streamlining their sales and marketing workflows. The automation is targeted at social media-savvy organizations that leverage Facebook Lead Ads to generate new leads, and it connects this data source to a webhook endpoint for further downstream processing or integration with other systems.

Updated Apr 6, 2026Est. run: 26sEst. cost: $0.0703
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
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Workflow preview

What this template does

  • Extracts new lead data from Facebook Lead Ads in real-time
  • Normalizes lead data into a standardized format
  • Sends lead data to a specified webhook URL
  • Allows for automated processing and integration of lead information
  • Generates a table of new leads ready for further action

How it works

1
Trigger

Receive Facebook Lead Ads

New lead data is captured through Facebook Lead Ads and sent to the automation in real-time.

2
Logic

Transform Lead Data

The automation prepares the lead data received from Facebook Lead Ads for sending to the webhook URL. This may include formatting, enriching, or structuring the data as needed.

3
Action

Send to Webhook

The transformed lead data is then sent to the specified webhook URL, allowing the business to process and act on the new lead information without manual intervention.

Setup guide

1

Add Facebook Lead Ads Credential

In the Latenode Credentials panel, add a new credential for Facebook Lead Ads. Authenticate using your Facebook business account and grant the necessary permissions to access your lead data.

2

Configure Webhook Node

Add a Webhook node to your Latenode workflow. In the node settings, specify the target webhook URL where you want to send the new lead data.

3

Map Facebook Lead Data to Webhook

In the Webhook node settings, map the relevant fields from the Facebook Lead Ads data to the webhook payload. This will ensure that the lead information is properly formatted and sent to the target endpoint.

4

Handle Authentication (if required)

If the target webhook URL requires authentication, configure the necessary headers, authorization tokens, or other authentication details in the Webhook node settings.

5

Test the Integration

Run a test of your Latenode workflow to ensure that new lead data from Facebook Lead Ads is successfully transferred to the specified webhook URL. Verify that the data is received and formatted correctly at the target endpoint.

Requirements

Obtain API key or OAuth credentials for the Webhook service listed in INTEGRATION_SLUGS
Obtain Facebook Lead Ads account credentials (user/pass or API key) to access lead data
Configure a Webhook URL to receive the incoming lead data
Ensure the target Webhook URL is accessible and able to receive POST requests from Facebook Lead Ads

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
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