Latenode
Unbounce
Facebook Conversions

Automatically sync Unbounce form submissions to Facebook Conversions

This automation enables marketing teams to seamlessly track and send form submission data from Unbounce landing pages directly to Facebook's Conversions API. Whenever a new form submission is received on an Unbounce page, overlay, or sticky bar, the automation will automatically trigger a conversion event in Facebook Conversions.

This allows for better monitoring and optimization of marketing campaigns by bridging the gap between landing page performance and Facebook ad analytics. The integration between Unbounce and Facebook Conversions helps users save time and enhance their targeting efforts by effortlessly connecting their website data with Facebook's advertising platform.

Updated Apr 2, 2026Est. run: 8sEst. cost: $0.0005
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
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Workflow preview

What this template does

  • Captures form submission data from Unbounce and sends it to Facebook Conversions API
  • Triggers conversion events in Facebook for every Unbounce form submission
  • Bridges the gap between landing page performance and Facebook ad analytics
  • Saves time by automatically connecting website data with Facebook advertising platform
  • Enhances targeting efforts by synchronizing Unbounce and Facebook Conversions data

How it works

1
Trigger

Capture new form submission from Unbounce

When a new form submission is received on an Unbounce landing page, overlay, or sticky bar, this automation will be triggered.

2
Logic

Transform submission data for Facebook Conversions

The automation will prepare the form submission data, including relevant fields like lead information, into a format suitable for sending to the Facebook Conversions API.

3
Action

Send conversion event to Facebook Conversions

The transformed form submission data will be published as a conversion event through the Facebook Conversions API, allowing you to track and optimize your marketing campaigns.

Setup guide

1

Add Unbounce Credential

Add your Unbounce API credential in the Latenode Credentials panel. This allows the automation to securely access your Unbounce account and retrieve form submission data.

2

Add Facebook Conversions Credential

Add your Facebook Conversions API credential in the Latenode Credentials panel. This enables the automation to send conversion events directly to Facebook's Conversions API.

3

Configure Unbounce Trigger Node

In the Latenode builder, add the Unbounce trigger node and configure it to listen for new form submissions on your Unbounce landing pages, overlays, or sticky bars.

4

Map Unbounce Form Data

In the Unbounce trigger node settings, map the relevant form submission data fields that you want to pass along to the Facebook Conversions API.

5

Configure Facebook Conversions Node

Add the Facebook Conversions node to your workflow and configure it to publish the form submission data as a new conversion event in the Facebook Conversions API.

Requirements

Configure Unbounce account and grant access to the Unbounce landing pages that will trigger the Facebook Conversions API events
Set up a Facebook Developer account and create a Facebook Business Manager and Facebook Ad Account
Obtain the Facebook Pixel ID and Facebook Conversions API key from the Facebook Ads Manager
In the Latenode workspace, create a new integration that connects to the Unbounce and Facebook Conversions API using the respective API keys and credentials

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
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