Latenode
Unbounce
Facebook Conversions

Automatically log Unbounce form leads to Facebook Conversions API

This automation template helps social media marketers track and attribute lead data from their Unbounce form submissions directly to Facebook Conversions API.

When a new form is filled out on an Unbounce landing page, the template will automatically trigger a conversion event in Facebook, allowing the marketer to better understand the performance and attribution of their social media campaigns. This integration between Unbounce and the Facebook Conversions API streamlines the process of capturing and reporting on lead data, providing valuable insights to optimize social media marketing efforts.

Updated Apr 6, 2026Est. run: 26sEst. cost: $0.0703
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
Social media

Workflow preview

What this template does

  • Extracts lead data from Unbounce form submissions
  • Normalizes lead data to Facebook Conversions API format
  • Stores lead data in a format ready for reporting
  • Filters out duplicate lead data to avoid redundant reporting
  • Triggers Facebook Conversions API events for accurate attribution

How it works

1
Trigger

Get Unbounce Form Submissions

When a new form is filled out on an Unbounce landing page, the template will automatically capture the form submission data.

2
Logic

Prepare Form Data

The template will transform the Unbounce form data into a format compatible with the Facebook Conversions API, extracting relevant lead information such as email, name, and other custom fields.

3
Action

Send to Facebook Conversions API

The prepared form data will be sent to the Facebook Conversions API, registering the new lead as a conversion event. This allows social media marketers to track and attribute the lead data directly to their Facebook advertising campaigns.

Setup guide

1

Add Unbounce Credential

In the Latenode Credentials panel, add your Unbounce API credential. This will allow the template to securely access your Unbounce form data.

2

Add Facebook Conversions API Credential

In the Latenode Credentials panel, add your Facebook Conversions API credential. This will allow the template to securely send conversion events to the Facebook Ads platform.

3

Configure Unbounce Trigger Node

In the Latenode visual builder, add an Unbounce Trigger node. Configure it to listen for new form submissions on your Unbounce landing pages.

4

Map Unbounce Form Data

In the Unbounce Trigger node settings, map the form field data (e.g. name, email, etc.) that you want to capture and send to the Facebook Conversions API.

5

Configure Facebook Conversions API Node

In the Latenode visual builder, add a Facebook Conversions API node. Configure it to receive the form data from the Unbounce Trigger node and trigger a conversion event in Facebook.

Requirements

Unbounce account with access to the landing page(s) where the form(s) are embedded
Facebook Ads Manager account with access to the Facebook Conversions API and Pixel
Apify account with access to create and run Apify actors
Apify token to authenticate with the Apify platform
The Unbounce landing page URL(s) where the form(s) are located

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
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