Latenode
Google sheets
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OpenAI Image Generation

Automate Google Business Profile posts with AI content & Google Sheets

This powerful Latenode automation template generates and publishes Google Business Profile (GMB) posts using topics listed in a Google Sheet.

It leverages OpenAI to write SEO-optimized post descriptions and generate AI images, then seamlessly posts the content directly to the user's GMB profile and marks the posts as published in the sheet. Perfect for digital marketers managing local SEO, agencies automating content for clients, and businesses regularly posting to GMB.

Updated Apr 6, 2026Est. run: 26sEst. cost: $0.0703
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
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Workflow preview

What this template does

  • Generates SEO-optimized Google Business Profile posts using GPT-4 descriptions and AI-created images
  • Publishes posts directly to user's GMB profile
  • Tracks published posts in a Google Sheets spreadsheet
  • Leverages OpenAI for content generation and image creation
  • Automates the entire GMB posting workflow for digital marketers and local SEO teams

How it works

1
Trigger

Retrieve the next unpublished post from the Google Sheet

The automation process begins by retrieving the next unpublished post from the linked Google Sheet. This sheet contains a list of post topics and other metadata that will be used to create the Google Business Profile (GMB) posts.

2
AI

Generate post content using OpenAI

Once the unpublished post details are retrieved, the automation leverages OpenAI's language models to generate a SEO-optimized post description based on the topic and other information from the Google Sheet.

3
AI

Generate an AI-powered image for the post

Alongside the post description, the automation also uses OpenAI's image generation capabilities to create a visually appealing AI-generated image to accompany the post.

4
Action

Publish the post to the Google Business Profile

With the post content and image generated, the automation then seamlessly publishes the post directly to the user's Google Business Profile, ensuring the content is live on the GMB listing.

5
Action

Mark the post as published in the Google Sheet

Finally, the automation updates the original Google Sheet to mark the post as published, keeping the tracking system up-to-date and ready for the next post to be generated and published.

Setup guide

1

Add Google Sheets Credential

In the Latenode Credentials panel, add a new Google Sheets credential by connecting your Google account. This will allow the workflow to access and update your Google Sheet.

2

Add OpenAI Credential

In the Latenode Credentials panel, add a new OpenAI credential by entering your OpenAI API key. This will enable the AI Agent to leverage the OpenAI language model and image generation capabilities.

3

Add Google Business Profile Credential

In the Latenode Credentials panel, add a new Google Business Profile credential by connecting your Google account. This will grant the workflow access to post content directly to your Google Business Profile.

4

Configure Google Sheets Node

In the Latenode builder, add a Google Sheets node and configure it to read from the Google Sheet containing your post topics.

5

Configure AI Agent Node

In the Latenode builder, add an AI Agent node and configure it to use the OpenAI credential to generate SEO-optimized post descriptions and AI-generated images based on the topics from the Google Sheet.

6

Configure Google Business Profile Node

In the Latenode builder, add a Google Business Profile node and configure it to post the generated content directly to your Google Business Profile.

Requirements

Obtain a valid Google Sheets API key and enable the Google Sheets API for your Google Cloud Platform project
Obtain an OpenAI API key and ensure the OpenAI GPT-4 and image generation models are enabled for your account
Set up a Google Business Profile account and obtain the necessary access credentials (e.g., OAuth2 credentials, API key) to post content to your Google Business Profile
Configure the Latenode workspace with the necessary API keys, OAuth tokens, and environment variables for the Google Sheets, OpenAI, and Google Business Profile integrations

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
Contact support →

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