Latenode

Automatically sync Gravity Forms submissions to QuickBooks

This automation template allows small business owners and entrepreneurs who use Gravity Forms for their website forms to automatically sync new form submissions to QuickBooks as new customer records.

By connecting the Gravity Forms and QuickBooks platforms, this integration eliminates the manual effort of creating customer profiles in the accounting software every time a new lead or client submits a form on the company website. This streamlined workflow saves time, reduces data entry errors, and ensures all new customer information is consistently captured in the business's financial records.

Updated Apr 6, 2026Est. run: 26sEst. cost: $0.0703
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
Integrations & automation

Workflow preview

What this template does

  • Extracts new Gravity Forms submissions and creates corresponding customer records in QuickBooks.
  • Normalizes form data into a standard customer profile format compatible with QuickBooks.
  • Stores new customer records in QuickBooks, ensuring all business data is centralized.
  • Filters out duplicate submissions to prevent creating redundant customer profiles.
  • Generates a report of all new customer profiles created in QuickBooks.

How it works

1
Trigger

New Gravity Forms Submission

When a visitor submits a form on the company website using Gravity Forms, this triggers the automation to fetch the form data.

2
Logic

Transform Form Data

The automation extracts and formats the customer's details, such as name, email, and any other relevant information, from the Gravity Forms submission.

3
Action

Create New QuickBooks Customer

The transformed customer data is then used to create a new customer record in the company's QuickBooks accounting software, streamlining the process of adding new clients to the financial system.

Setup guide

1

Add Gravity Forms credential in Latenode

In the Latenode Credentials panel, add a new credential for the Gravity Forms integration. Provide the API key and site URL for your Gravity Forms account.

2

Add QuickBooks credential in Latenode

In the Latenode Credentials panel, add a new credential for the QuickBooks integration. Authenticate with your QuickBooks account using the OAuth flow.

3

Configure Gravity Forms node in Latenode

Add a Gravity Forms node to your workflow. In the node settings, select the Gravity Forms credential you created earlier and choose the specific form you want to sync new submissions from.

4

Configure QuickBooks node in Latenode

Add a QuickBooks node to your workflow. In the node settings, select the QuickBooks credential you created earlier and map the Gravity Forms fields to the corresponding QuickBooks customer record fields.

5

Test the integration

Submit a new form on your Gravity Forms-powered website and verify that a new customer record is created in your QuickBooks account.

Requirements

Connect a Gravity Forms account with the integration
Enable API access and obtain an API key for the Gravity Forms account
Connect a QuickBooks account with the integration and obtain an API key or OAuth credentials
Ensure the Gravity Forms and QuickBooks accounts have the necessary permissions to create and manage customer records

FAQ

Common questions about this template

This automation template allows small business owners and entrepreneurs who use Gravity Forms for their website forms to automatically sync new form submissions to QuickBooks as new customer records. By connecting the Gravity Forms and QuickBooks platforms, this integration eliminates the manual effort of creating customer profiles in the accounting software every time a new lead or client submits a form on the company website. This streamlined workflow saves time, reduces data entry errors, and ensures all new customer information is consistently captured in the business's financial records.

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