How to connect Firecrawl and Ortto
Create a New Scenario to Connect Firecrawl and Ortto
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Firecrawl, triggered by another scenario, or executed manually (for testing purposes). In most cases, Firecrawl or Ortto will be your first step. To do this, click "Choose an app," find Firecrawl or Ortto, and select the appropriate trigger to start the scenario.

Add the Firecrawl Node
Select the Firecrawl node from the app selection panel on the right.

Firecrawl
Configure the Firecrawl
Click on the Firecrawl node to configure it. You can modify the Firecrawl URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Ortto Node
Next, click the plus (+) icon on the Firecrawl node, select Ortto from the list of available apps, and choose the action you need from the list of nodes within Ortto.

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Ortto
Authenticate Ortto
Now, click the Ortto node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ortto settings. Authentication allows you to use Ortto through Latenode.
Configure the Firecrawl and Ortto Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Firecrawl and Ortto Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Ortto
Trigger on Webhook
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Firecrawl
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Firecrawl, Ortto, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Firecrawl and Ortto integration works as expected. Depending on your setup, data should flow between Firecrawl and Ortto (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Firecrawl and Ortto
Firecrawl + Slack + Ortto: When Firecrawl detects a critical error after a crawl, a message is sent to a Slack channel notifying the marketing team. Then, Ortto updates the affected contact's profile with the error details, possibly adding a tag.
Ortto + Firecrawl + Google Sheets: When a new activity event occurs in Ortto that identifies a high-value lead (e.g., based on lead scoring), a Firecrawl audit is triggered for the lead's website, and the results are logged into a Google Sheet for analysis.
Firecrawl and Ortto integration alternatives
About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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About Ortto
Use Ortto in Latenode to automate personalized marketing campaigns. Trigger emails, SMS, or push notifications based on real-time data from any source. Segment users and update profiles dynamically within Latenode workflows, responding instantly to behavior. Improve engagement by connecting Ortto's segmentation to your Latenode data pipelines.
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See how Latenode works
FAQ Firecrawl and Ortto
How can I connect my Firecrawl account to Ortto using Latenode?
To connect your Firecrawl account to Ortto on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Firecrawl and click on "Connect".
- Authenticate your Firecrawl and Ortto accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Ortto campaigns from Firecrawl data?
Yes, you can! With Latenode, automatically trigger personalized Ortto campaigns based on website data extracted by Firecrawl, enhancing engagement and conversions with targeted content.
What types of tasks can I perform by integrating Firecrawl with Ortto?
Integrating Firecrawl with Ortto allows you to perform various tasks, including:
- Enriching Ortto customer profiles with Firecrawl's scraped website data.
- Triggering personalized email sequences in Ortto based on crawled content.
- Segmenting Ortto audiences based on website keyword analysis.
- Automating lead nurturing using real-time website updates from Firecrawl.
- Creating dynamic content in Ortto using Firecrawl's data insights.
How do I automate Firecrawl data extraction with Latenode?
Latenode's visual editor lets you schedule Firecrawl runs and process data, creating automated workflows without coding. Enjoy efficient, scalable data integration.
Are there any limitations to the Firecrawl and Ortto integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data syncing depends on the Firecrawl's crawling frequency.
- Complex data transformations might require custom JavaScript code.
- API rate limits of Firecrawl and Ortto might impact workflow speed.