How to connect Firecrawl and Salesforce
Create a New Scenario to Connect Firecrawl and Salesforce
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Firecrawl, triggered by another scenario, or executed manually (for testing purposes). In most cases, Firecrawl or Salesforce will be your first step. To do this, click "Choose an app," find Firecrawl or Salesforce, and select the appropriate trigger to start the scenario.

Add the Firecrawl Node
Select the Firecrawl node from the app selection panel on the right.

Firecrawl
Configure the Firecrawl
Click on the Firecrawl node to configure it. You can modify the Firecrawl URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Salesforce Node
Next, click the plus (+) icon on the Firecrawl node, select Salesforce from the list of available apps, and choose the action you need from the list of nodes within Salesforce.

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Authenticate Salesforce
Now, click the Salesforce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Salesforce settings. Authentication allows you to use Salesforce through Latenode.
Configure the Firecrawl and Salesforce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Firecrawl and Salesforce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Firecrawl, Salesforce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Firecrawl and Salesforce integration works as expected. Depending on your setup, data should flow between Firecrawl and Salesforce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Firecrawl and Salesforce
Firecrawl + Salesforce + Slack: When Firecrawl detects website changes by scraping a specified URL, the automation updates a corresponding lead in Salesforce. Slack then notifies the sales team about the updated lead.
Salesforce + Firecrawl + Google Sheets: When a lead is updated in Salesforce, Firecrawl analyzes the lead's website and logs extracted data into Google Sheets for tracking lead sources.
Firecrawl and Salesforce integration alternatives
About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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About Salesforce
Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.
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See how Latenode works
FAQ Firecrawl and Salesforce
How can I connect my Firecrawl account to Salesforce using Latenode?
To connect your Firecrawl account to Salesforce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Firecrawl and click on "Connect".
- Authenticate your Firecrawl and Salesforce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Salesforce leads from Firecrawl data?
Yes, you can! Latenode lets you automatically generate leads, enriching Salesforce with Firecrawl's web data for focused outreach and better conversion rates.
What types of tasks can I perform by integrating Firecrawl with Salesforce?
Integrating Firecrawl with Salesforce allows you to perform various tasks, including:
- Automatically creating new Salesforce contacts from Firecrawl data.
- Updating existing Salesforce records with fresh Firecrawl information.
- Triggering Salesforce campaigns based on Firecrawl web scraping results.
- Analyzing scraped web content and logging insights in Salesforce.
- Enriching lead data in Salesforce with real-time website information.
How does Latenode handle Firecrawl data parsing and transformation?
Latenode provides powerful no-code tools, JavaScript blocks, and AI steps to effortlessly parse and transform Firecrawl data to fit Salesforce's format.
Are there any limitations to the Firecrawl and Salesforce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Firecrawl or Salesforce APIs may affect performance.
- Custom data transformations might require JavaScript knowledge.
- Complex Firecrawl scraping configurations could impact workflow execution time.