Latenode
Salesforce
Pipedrive
Supabase

Sync Gong.io call insights to your CRM with Azure AI

This CRM and sales automation workflow analyzes Gong.io call data using Azure AI to extract actionable insights for sales, marketing, and product teams.

It automatically processes call transcripts, generates structured insights about use cases, customer feedback, and marketing opportunities, and synchronizes the data with a CRM system like Salesforce or Pipedrive. The workflow integrates with Gong.io, Azure OpenAI, and various CRM platforms to provide an end-to-end solution for leveraging AI-powered call analysis to drive business impact.

Updated Apr 6, 2026Est. run: 26sEst. cost: $0.0703
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
CRM & sales

Workflow preview

What this template does

  • Extracts insights from Gong.io call transcripts using Azure AI
  • Generates structured data about use cases, customer feedback, and marketing opportunities
  • Synchronizes extracted insights and metadata with a CRM system like Salesforce or Pipedrive
  • Integrates with Gong.io, Azure OpenAI, and CRM platforms to provide an end-to-end solution
  • Stores processed call data in a database for further analysis and reporting

How it works

1
Trigger

Get Gong.io Call Data

The workflow starts by retrieving call metadata, transcripts, and other relevant data from the Gong.io platform.

2
Logic

Set User Prompt

The workflow defines a prompt for the Azure OpenAI language model to analyze the call data and extract insights.

3
AI

Run Azure OpenAI Agent

The Azure OpenAI language model analyzes the call transcript and metadata to identify insights about use cases, customer feedback, and marketing opportunities.

4
Logic

Parse Structured Insights

The workflow extracts structured data about the identified insights from the Azure OpenAI output.

5
Logic

Route Insights

The workflow separates the insights into sales, marketing, and product categories.

6
Action

Sync Sales Insights to Salesforce

The sales-related insights are saved to the Salesforce CRM.

7
Action

Sync Marketing Insights to Pipedrive

The marketing-related insights are saved to the Pipedrive CRM.

8
Action

Store Product Insights

The product-related insights are saved to the Supabase database.

9
Logic

Workflow Complete

The call analysis and CRM sync workflow has finished.

Setup guide

1

Add Gong.io Credential

Add a new credential in the Latenode Credentials panel and configure it with your Gong.io API credentials. This will allow the workflow to securely access your Gong.io call data.

2

Configure Azure OpenAI Agent

Add a new Azure OpenAI Chat Model node in the Latenode builder. Configure it with your Azure OpenAI API credentials and select the appropriate language model for your use case.

3

Connect to CRM System

Add a new credential in the Latenode Credentials panel for either Salesforce or Pipedrive, depending on your CRM system. Then, configure the corresponding CRM nodes in the Latenode builder to synchronize the extracted insights with your CRM.

4

Set up Supabase Connection

Add a new Supabase credential in the Latenode Credentials panel and configure the Supabase nodes in the Latenode builder to store the processed call data and insights.

5

Map Call Data Fields

In the Gong.io and CRM nodes within the Latenode builder, map the relevant call data fields (e.g., call metadata, transcript, attendees) to the corresponding input fields. This will ensure that the data is properly structured and synchronized between the different systems.

Requirements

Gong.io account with API access
Azure OpenAI API key
Salesforce or Pipedrive CRM account with API access
Latenode workspace with 'javascript' and 'supabase' nodes set up

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
Contact support →

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