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How to connect HubSpot and Zapier
Create a New Scenario to Connect HubSpot and Zapier
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Zapier will be your first step. To do this, click "Choose an app," find HubSpot or Zapier, and select the appropriate trigger to start the scenario.
Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.
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Add the Zapier Node
Next, click the plus (+) icon on the HubSpot node, select Zapier from the list of available apps, and choose the action you need from the list of nodes within Zapier.
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Authenticate Zapier
Now, click the Zapier node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zapier settings. Authentication allows you to use Zapier through Latenode.
Configure the HubSpot and Zapier Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Zapier Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring HubSpot, Zapier, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Zapier integration works as expected. Depending on your setup, data should flow between HubSpot and Zapier (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Zapier
HubSpot + Zapier + Slack: When a new contact is added to HubSpot, the contact information is sent to Zapier for custom data processing or enrichment. Finally, a notification is sent to a Slack channel to alert the sales team about the new lead.
HubSpot + Google Sheets + Zapier: Upon submission of a new form in HubSpot, the form data is logged into a Google Sheet. Zapier can then be used to further process the data in the sheet and trigger additional actions.
HubSpot and Zapier integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About Zapier
Use Zapier within Latenode for extended app connectivity. Trigger Latenode workflows from 6000+ apps. Solve complex automation gaps by combining Zapier’s breadth with Latenode's advanced logic, like custom JS scripts, affordable pricing, and browser automation. Simplify intricate tasks that need more than basic Zapier steps.
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FAQ HubSpot and Zapier
How can I connect my HubSpot account to Zapier using Latenode?
To connect your HubSpot account to Zapier on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Zapier accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new HubSpot contacts to Zapier for lead enrichment?
Yes, you can! Latenode allows flexible data transformations via JavaScript. Enrich HubSpot leads with granular Zapier data to improve targeting and personalization.
What types of tasks can I perform by integrating HubSpot with Zapier?
Integrating HubSpot with Zapier allows you to perform various tasks, including:
- Create HubSpot contacts from new Zapier form submissions.
- Update HubSpot deals when specific Zapier triggers occur.
- Enroll HubSpot contacts in workflows based on Zapier data.
- Send SMS messages via Zapier upon HubSpot lifecycle stage changes.
- Log HubSpot events triggered by actions in Zapier apps.
How does Latenode handle data transformation between HubSpot and Zapier?
Latenode offers no-code blocks, JavaScript functions, and AI prompt steps to transform data between HubSpot and Zapier, ensuring compatibility and accuracy.
Are there any limitations to the HubSpot and Zapier integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data mappings may require JavaScript knowledge.
- Rate limits apply as per HubSpot and Zapier API policies.
- Real-time synchronization depends on the polling intervals set.
