Trigger
Klaviyo and Zapier integration
Automate Klaviyo + Zapier workflows
Connect Klaviyo and Zapier to build powerful automations — sync data, route events, and orchestrate workflows — without code.
Free plan availableNo credit cardDeploy in 5 min
Technical overview
What this integration can actually do
This is not a rigid connector between Klaviyo and Zapier. Use native nodes where they already exist, then cover edge cases with webhook, polling, HTTP Request, or JavaScript in the same scenario.
5 triggers and 19 actions across Klaviyo and Zapier
Gets data from
New Campaign and New Event, plus 3 more triggers
Can do
Add Profile to List and Clone Campaign, plus 17 more actions
Works via
Native nodes, Webhooks, Polling, HTTP Request, JavaScript
Customizable with
field mapping, filters, branching, retries, dedupe logic, and custom API or JavaScript steps.
Capabilities
Triggers & Actions
Every event and operation available when connecting Klaviyo and Zapier — from both apps.
Trigger
New Event
Trigger
New Profile
Trigger
Profile Added to List
Trigger
Profile Added to Segment
Production readiness
Production workflow controls
Use these controls when a workflow needs to stay stable after launch, not just pass a happy-path test.
01
Retry failed API calls
Automatically retry temporary failures before a run is marked as failed.
02
Handle 429 / rate-limit responses
Pause, back off, and continue the workflow safely when an upstream API throttles requests.
03
Add fallback branches for missing fields
Route incomplete payloads into a safe branch instead of letting the main scenario break.
04
Prevent duplicates with lookup-before-create logic
Check whether a record already exists before creating a new one in the destination system.
05
Use JavaScript to normalize dates, phone numbers, tags, and statuses
Clean and standardize values before mapping them into downstream fields.
06
Store execution logs for debugging
Keep a trace of what happened in every run so production issues are easier to inspect.
07
Route failed runs to email or a database
Notify the team or save failures for follow-up when a run cannot complete successfully.
08
Manually rerun failed executions
Replay a failed run after the issue is fixed without rebuilding the scenario from scratch.
Example payload
See what the workflow receives and returns
Show one real event and one real result so technical users can understand the payload shape before they connect accounts or customize the scenario.
Source event
JSON{"event": "client_added","client": {"id": "client_123","firstName": "Alex","lastName": "Smith","status": "active","tags": ["online-coaching"]}}Scenario result
JSON{"target": "wix_contact","operation": "upsert","dedupeBy": "email","status": "created"}Setup
Connect both apps in 3 steps
No developer needed. From credentials to live workflow in under 10 minutes.
01
Connect Klaviyo
Authenticate Klaviyo in Latenode's Credentials panel. You'll need access to your Klaviyo account and permissions to create connections.
02
Connect Zapier
Add Zapier credentials (OAuth or API key, depending on the app). Latenode stores credentials securely and never saves your passwords.
03
Build and go live
Pick a trigger and an action, test with real data, then toggle your workflow to Live — done.
Build your Klaviyo + Zapier automation
Choose a trigger and an action to build your workflow.
When this happens in Klaviyo...
...do this in Zapier
Or
Describe your automation — press Build to open it in the editor.
Yes! Latenode provides a native integration between Klaviyo and Zapier. You can connect them in minutes using our visual workflow builder — no coding required.
Use cases
Explore each app
Start from either hub, then mix triggers and actions with the rest of your stack.
About Klaviyo
Klaviyo is a powerful marketing automation platform designed for eCommerce businesses, enabling them to create personalized email and SMS marketing campaigns based on customer behavior and data. It offers advanced segmentation, customizable templates, and analytics tools to optimize customer engagement and drive sales. With seamless integrations, businesses can effectively manage their marketing efforts and foster meaningful relationships with their customers through targeted messaging.
Learn moreAbout Zapier
Zapier is an automation platform that connects over 5,000 apps, enabling users to create workflows, known as Zaps, that automate repetitive tasks without coding. With Zapier, users can easily link their favorite apps, trigger actions, and streamline processes across various platforms. The tool supports multi-step workflows, conditional logic, and data manipulation, making it a powerful solution for improving productivity and efficiency in both personal and professional settings.
Learn moreStart automating Klaviyo + Zapier today
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