How to connect Klaviyo and Zapier
Create a New Scenario to Connect Klaviyo and Zapier
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Klaviyo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Klaviyo or Zapier will be your first step. To do this, click "Choose an app," find Klaviyo or Zapier, and select the appropriate trigger to start the scenario.

Add the Klaviyo Node
Select the Klaviyo node from the app selection panel on the right.


Klaviyo

Add the Zapier Node
Next, click the plus (+) icon on the Klaviyo node, select Zapier from the list of available apps, and choose the action you need from the list of nodes within Zapier.


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Zapier

Authenticate Zapier
Now, click the Zapier node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zapier settings. Authentication allows you to use Zapier through Latenode.
Configure the Klaviyo and Zapier Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Klaviyo and Zapier Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Zapier
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Klaviyo, Zapier, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Klaviyo and Zapier integration works as expected. Depending on your setup, data should flow between Klaviyo and Zapier (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Klaviyo and Zapier
Klaviyo + Google Sheets: When a new profile is added to a list in Klaviyo, their information is automatically added as a new row in a Google Sheets spreadsheet for reporting and analysis.
Shopify + Zapier + Klaviyo: When a new order is placed in Shopify, Zapier is used to send data to Klaviyo to trigger a personalized email campaign based on the order details.
Klaviyo and Zapier integration alternatives

About Klaviyo
Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.
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About Zapier
Use Zapier within Latenode for extended app connectivity. Trigger Latenode workflows from 6000+ apps. Solve complex automation gaps by combining Zapier’s breadth with Latenode's advanced logic, like custom JS scripts, affordable pricing, and browser automation. Simplify intricate tasks that need more than basic Zapier steps.
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See how Latenode works
FAQ Klaviyo and Zapier
How can I connect my Klaviyo account to Zapier using Latenode?
To connect your Klaviyo account to Zapier on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Klaviyo and click on "Connect".
- Authenticate your Klaviyo and Zapier accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Klaviyo emails from new Zapier form submissions?
Yes, you can! Latenode's flexible logic blocks enable powerful workflows, letting you send personalized Klaviyo emails based on Zapier form data. Scale effortlessly with Latenode's robust architecture.
What types of tasks can I perform by integrating Klaviyo with Zapier?
Integrating Klaviyo with Zapier allows you to perform various tasks, including:
- Add new subscribers to a Klaviyo list from Zapier form submissions.
- Update Klaviyo customer properties based on Zapier data changes.
- Trigger Klaviyo flows from specific Zapier webhook events.
- Create Klaviyo segments based on information gathered in Zapier.
- Send SMS messages via Klaviyo when a new Zapier trigger occurs.
How can I use JavaScript to transform data between Klaviyo and Zapier?
Latenode lets you use JavaScript code blocks to precisely format data, ensuring perfect compatibility between Klaviyo and Zapier's data structures.
Are there any limitations to the Klaviyo and Zapier integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require some JavaScript coding.
- Zapier's rate limits can affect the speed of certain workflows.
- Real-time synchronization depends on the polling intervals of both apps.