How to connect Pipedrive and Sendy
Create a New Scenario to Connect Pipedrive and Sendy
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Pipedrive, triggered by another scenario, or executed manually (for testing purposes). In most cases, Pipedrive or Sendy will be your first step. To do this, click "Choose an app," find Pipedrive or Sendy, and select the appropriate trigger to start the scenario.

Add the Pipedrive Node
Select the Pipedrive node from the app selection panel on the right.


Pipedrive

Configure the Pipedrive
Click on the Pipedrive node to configure it. You can modify the Pipedrive URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Sendy Node
Next, click the plus (+) icon on the Pipedrive node, select Sendy from the list of available apps, and choose the action you need from the list of nodes within Sendy.


Pipedrive
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Sendy


Authenticate Sendy
Now, click the Sendy node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Sendy settings. Authentication allows you to use Sendy through Latenode.
Configure the Pipedrive and Sendy Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Pipedrive and Sendy Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Sendy
Trigger on Webhook
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Pipedrive
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Pipedrive, Sendy, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Pipedrive and Sendy integration works as expected. Depending on your setup, data should flow between Pipedrive and Sendy (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Pipedrive and Sendy
Pipedrive + Sendy + Slack: When a new deal is created in Pipedrive, a new subscriber is added to a specified list in Sendy, and a notification is sent to a Slack channel to inform the sales team.
Sendy + Pipedrive + Google Sheets: When a new subscriber is added to Sendy, a new lead is created in Pipedrive, and the subscriber's information is added to a Google Sheet for reporting purposes.
Pipedrive and Sendy integration alternatives

About Pipedrive
Sync Pipedrive with Latenode to automate sales workflows. Update deals, create activities, or trigger personalized emails based on deal stages. Use Latenode's visual editor and JavaScript node to build custom lead qualification and routing logic. Scale your sales automation without complex code or per-step pricing limits.
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About Sendy
Use Sendy in Latenode to automate email campaigns without complex coding. Trigger campaigns based on events in other apps (CRM, e-commerce). Latenode lets you process data, filter recipients, and personalize emails with JavaScript or AI nodes before sending via Sendy. Scale outreach efficiently and track results within your workflows.
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See how Latenode works
FAQ Pipedrive and Sendy
How can I connect my Pipedrive account to Sendy using Latenode?
To connect your Pipedrive account to Sendy on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Pipedrive and click on "Connect".
- Authenticate your Pipedrive and Sendy accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically enroll new Pipedrive leads in Sendy newsletters?
Yes, easily! Latenode automates this, adding new Pipedrive leads directly to your Sendy subscriber lists. This ensures consistent engagement and streamlined marketing follow-up, saving time and effort.
What types of tasks can I perform by integrating Pipedrive with Sendy?
Integrating Pipedrive with Sendy allows you to perform various tasks, including:
- Automatically adding new Pipedrive contacts to Sendy mailing lists.
- Triggering personalized email campaigns in Sendy upon deal stage changes.
- Updating Pipedrive deal notes with Sendy campaign performance data.
- Segmenting Sendy subscribers based on Pipedrive customer attributes.
- Creating Pipedrive activities when a lead opens a Sendy email.
Can I use JavaScript to enhance Pipedrive data within Latenode flows?
Yes! Latenode lets you use JavaScript for advanced Pipedrive data manipulation. Enrich data, apply complex logic, and customize workflows without limits.
Are there any limitations to the Pipedrive and Sendy integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require custom JavaScript nodes.
- Initial data synchronization can take time with large datasets.
- Sendy API limits may impact high-volume campaign automation.