This automation allows businesses to monitor their Google My Business reviews and automatically respond to each new review based on the customer's star rating.
It integrates with the Google My Business API to fetch new reviews, analyzes the star rating, and then generates and posts a pre-defined response tailored to the review score. This saves businesses time and ensures consistent engagement with customers across their online listings. The automation is designed for small to medium-sized businesses that want to streamline their review management and provide timely, personalized responses to build stronger customer relationships.
Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.
Full pricing — how credits work →Workflow preview
The automation continuously monitors the Google Business Profile for any new reviews posted by customers.
Each new review is analyzed to determine the customer's star rating. The automation classifies the review based on the star rating, which will inform the appropriate response.
Based on the star rating, the automation generates a pre-defined response and automatically posts it to the corresponding Google Business Profile listing. This ensures timely, personalized engagement with customers across all online listings.
1. Go to the Latenode Credentials panel and add a new credential. 2. Select the 'Google My Business API' integration. 3. Follow the authentication flow to grant Latenode access to your Google My Business account.
1. In the Latenode visual builder, add a 'Google My Business' node. 2. In the node settings, select the Google My Business credential you added earlier. 3. Specify the Google My Business locations you want to monitor for new reviews.
1. Add a 'Sentiment Analysis' node to your workflow. 2. Connect the output of the Google My Business node to the input of the Sentiment Analysis node. 3. In the Sentiment Analysis node settings, configure the desired sentiment analysis model and settings to classify the review text.
1. Add a 'Text Generator' node to your workflow. 2. In the Text Generator node, create templates for review responses based on the sentiment analysis results (e.g. positive, neutral, negative). 3. Connect the output of the Sentiment Analysis node to the input of the Text Generator node. 4. Add a 'Google My Business' node to post the generated responses back to the relevant Google My Business locations.
1. In the Latenode visual builder, select the 'Schedule' option for your workflow. 2. Configure the desired schedule to periodically check for new reviews and post responses (e.g. every hour, daily).
FAQ
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