Latenode

Automatically send personalized Gmail emails for LinkedIn Lead Gen leads

This automation allows users to automatically send personalized emails through their Gmail account whenever a new lead is captured through a LinkedIn Lead Gen Form.

The workflow starts with a trigger from the LinkedIn Lead Gen Form, which then sends the lead information to Gmail, where a customized email is generated and sent to the new lead. This integration streamlines the lead capture and follow-up process, saving time and ensuring timely communication with potential customers.

Updated Apr 6, 2026Est. run: 26sEst. cost: $0.0703
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

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Email

Workflow preview

What this template does

  • Triggers a Gmail email when a new lead is captured through a LinkedIn Lead Gen Form
  • Extracts lead information from the LinkedIn Lead Gen Form
  • Formats the lead data into a customized email template
  • Sends the personalized email to the new lead through Gmail
  • Automates the lead capture and follow-up process to save time

How it works

1
Trigger

Trigger: New lead captured in LinkedIn Lead Gen Form

The workflow is triggered whenever a new lead is captured through a LinkedIn Lead Gen Form.

2
Logic

Extract lead details from LinkedIn payload

The lead information, such as the new lead's name, email, and any other relevant details, is extracted from the LinkedIn Lead Gen Form payload.

3
Action

Send personalized email to new lead through Gmail

Using the extracted lead details, a customized email is generated and sent to the new lead through the user's Gmail account, ensuring timely communication and follow-up with the potential customer.

Setup guide

1

Add LinkedIn Lead Gen Form Webhook Trigger

1. In the Latenode builder, add a 'Webhook Trigger' node. 2. Configure the node to listen for incoming webhook requests from LinkedIn Lead Gen Forms. 3. Map the lead data fields from the incoming webhook payload to the node's output data.

2

Configure LinkedIn Credentials

1. Go to the Latenode Credentials panel. 2. Add a new 'LinkedIn' credential by providing your LinkedIn API client ID and client secret. 3. Select the necessary LinkedIn API scopes to access the Lead Gen Forms.

3

Set up Gmail Automation

1. In the Latenode builder, add a 'Gmail' node. 2. Configure the node to use the Gmail credential you added in the Latenode Credentials panel. 3. Map the lead data fields from the trigger node to the email content (recipient, subject, body). 4. Customize the email template as needed to personalize the message for each new lead.

4

Handle Lead Data Securely

1. Go to the Latenode Secrets panel. 2. Store any sensitive lead information (e.g., personal details) in a Latenode secret. 3. In the Gmail node, use the secret to securely access and include the lead data in the email without exposing it directly in the workflow.

5

Test and Publish the Automation

1. Run a test of the full workflow in the Latenode builder to ensure the integration is working as expected. 2. Review the output data and email content to verify the lead information is being correctly processed. 3. Publish the automation to make it available for use.

Requirements

LinkedIn Lead Gen Form account and API access
Gmail account and API access to send emails
Permission to access LinkedIn Lead Gen Form data and Gmail send functionality within the automation workspace
Ability to map LinkedIn Lead Gen Form data fields to a personalized email template in Gmail

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.

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