Latenode
Google sheets

Automate SEO keyword research and SERP tracking in Google Sheets

This automation tool helps SEO professionals and digital marketers perform keyword difficulty analysis and SERP tracking, by integrating with the Keyword Difficulty Checker API on RapidAPI and Google Sheets.

Users can input a keyword and country, and the tool will fetch the keyword difficulty index and SERP results, storing this data in two Google Sheets for further analysis and decision-making around SEO strategy. The workflow is triggered by a user-submitted form, making it easy to scale keyword research efforts while centralizing the data in a structured format within Google Sheets.

Updated Apr 2, 2026Est. run: 9sEst. cost: $0.0006
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
SEO, marketing & analytics

Workflow preview

What this template does

  • Integrates with RapidAPI to fetch keyword difficulty and SERP data
  • Stores the retrieved data in two Google Sheets for analysis
  • Allows users to input keywords and countries to trigger the analysis
  • Centralizes the keyword research data in a structured format
  • Enables scaling of keyword research efforts through an automated workflow

How it works

1
Trigger

Submit keyword and country

Users submit a keyword and country of interest via a Google Sheets form, triggering the workflow.

2
Logic

Fetch keyword difficulty

The submitted keyword and country are extracted from the Google Sheets form and used to make an API request to the Keyword Difficulty Checker on RapidAPI. The API response containing the keyword difficulty index is obtained.

3
Action

Store keyword difficulty

The keyword difficulty index is written to a 'Backlink Overflow' sheet in the user's Google Sheets, enabling further analysis and reporting on SEO strategy.

4
Action

Fetch SERP data

The submitted keyword is used to fetch the current SERP (Search Engine Results Page) rankings from Google. This SERP data is collected and stored in a 'Backlinks' sheet in the user's Google Sheets.

Setup guide

1

Add RapidAPI Keyword Difficulty Checker credential

1. In the Latenode Credentials panel, add a new credential for the RapidAPI Keyword Difficulty Checker API. 2. Provide your RapidAPI API key.

2

Configure Google Sheets connection

1. In the Latenode Credentials panel, add a new credential for Google Sheets. 2. Authenticate your Google account and grant access to the required Google Sheets.

3

Add Keyword Difficulty Checker node

1. In the Latenode visual builder, add a Keyword Difficulty Checker node. 2. Select the RapidAPI Keyword Difficulty Checker credential created earlier. 3. Map the input 'keyword' and 'country' fields to your desired data sources.

4

Configure Google Sheets nodes

1. Add two Google Sheets nodes to the workflow: - 'Keyword Difficulty' sheet to store 'keyword' and 'keywordDifficulty' - 'SERP Results' sheet to store 'serpResults' 2. For each sheet, select the Google Sheets credential and specify the sheet name.

5

Set up form trigger

1. Add a form node to the beginning of the workflow. 2. Configure the form to capture the 'keyword' and 'country' input fields. 3. Connect the form output to the Keyword Difficulty Checker node.

Requirements

Obtain a RapidAPI account and API key for the Keyword Difficulty Checker API
Create a Google Sheets spreadsheet to store the keyword difficulty and SERP data
Grant the Latenode workspace access to the Google Sheets spreadsheet
Configure the Latenode workflow to fetch keyword difficulty and SERP data from the RapidAPI Keyword Difficulty Checker API
Set up the Latenode workflow to automatically write the retrieved data to the Google Sheets spreadsheet

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
Contact support →

More templates

You might also like

Browse all templates →
SEO, marketing & analytics

Comprehensive SEO Audit: Boost Website Performance and Rankings

The SEO On-site Audit workflow is an automated tool that provides a comprehensive analysis of a website's technical health, content quality, and user experience. By integrating with the Google PageSpeed API and DeepSeek API, the workflow collects and analyzes vital on-site data, including metadata, headings, links, and site speed. It then generates detailed, actionable reports with recommendations for improving search engine visibility and rankings. This turnkey solution enables users to optimize website performance and search rankings effortlessly, with the ability to scale audits across single pages or entire website portfolios.

31s$0.0019
SEO, marketing & analytics

Sync Google Ads search volume to your Google Sheet for SEO insights

This automation helps users retrieve search volume data for a list of SEO keywords from the Google Ads API, and automatically populate the results back into a Google Sheet. It enables users to generate accurate search volume data, identify seasonal trends, assess keyword difficulty, and gather data-driven insights to inform their SEO campaigns. The workflow connects to the Google Ads API to fetch the monthly search volume, historical trends, and competition metrics for each keyword. Users can customize the list of keywords and choose their own database or storage system to store the generated data.

9s$0.0006
SEO, marketing & analytics

Receive SMS alerts when new YouTube videos are published

This Latenode automation allows users to monitor a specific YouTube channel or keyword, and automatically receive SMS notifications via a service like Twilio or an SMS carrier whenever a new video is published. The integration is triggered by a 'New Video in Channel' event that monitors the specified YouTube channel, and then sends an SMS message with details about the new video, including the title and a link. This automation is designed to help users stay up-to-date on the latest content from their favorite YouTube creators or their own channel, without having to manually check for updates.

8s$0.0005