Automatically sync Big Cartel orders to Google Analytics 4

This template receives each Big Cartel order on a webhook, maps order id, total, and items in JavaScript, and sends a purchase event to Google Analytics 4.

Point Big Cartel at the Latenode webhook URL. Connect Google Analytics and put access on that connection. Use a JavaScript node to shape the event name and parameters GA4 expects.

Updated Sep 16, 2026Est. run: 10sEst. cost: $0.0006

Latenode bills workflow runtime in CPU seconds. The first 10,000 CPU seconds are free each month, then usage follows pay-as-you-go CPU-second pricing. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

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Workflow preview

What this template does

Sends a GA4 purchase when Big Cartel records an order
Starts from a webhook Big Cartel can POST to
Maps totals and items in JavaScript
Uses the Google Analytics send-event step on your property

How it works

Trigger

Receive the order

The scenario starts when Big Cartel posts a new order to your webhook URL.

Logic

Map the purchase event

JavaScript reads order id, total, currency, and line items and builds a Google Analytics 4 purchase payload.

Action

Send to Google Analytics 4

Google Analytics sends that event to the property you connect.

Setup guide

Add a webhook trigger

Add a webhook trigger and copy its URL. In Big Cartel, send new-order notifications to that URL.

Connect Google Analytics

Add a Google Analytics connection for the GA4 property that should receive purchase events.

Map and send

In JavaScript, map order id, value, currency, and items. Send the event with Google Analytics. Place a test order and confirm it appears in GA4 DebugView or realtime.

Requirements

A Big Cartel store that can POST new orders to a webhook

A Google Analytics 4 property Latenode can send events to

Agreement on which payload fields are order id, total, and items

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.

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