Latenode
Google sheets
Serper
Slack

Automatically store & compare website keyword rankings in Google Sheets and get Slack alerts

This automated SEO & marketing analytics workflow helps marketing teams track their website's keyword rankings on a daily basis using the SERP API.

It fetches the latest rankings, compares them to historical data, and sends instant alerts to the designated Slack channel whenever significant ranking drops are detected. The workflow stores the keywords and rankings in a Google Sheet, and the alerts can also be sent via email. This provides a comprehensive SEO monitoring solution that helps teams stay on top of their organic search performance and take quick action to address any declines in visibility.

Updated Apr 6, 2026Est. run: 26sEst. cost: $0.0703
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
SEO, marketing & analytics

Workflow preview

What this template does

  • Fetches latest SERP rankings for specified keywords using the SERP API
  • Compares current rankings to historical data stored in a Google Sheet
  • Triggers instant Slack alerts when significant ranking drops are detected
  • Records all keyword rankings in the Google Sheet for ongoing analysis
  • Supports email alerts as an additional notification channel

How it works

1
Trigger

Daily SEO Check Trigger

The workflow is triggered to run on a daily schedule, checking the website's keyword rankings.

2
Action

Get Keywords Database

The workflow fetches the list of keywords to monitor from a Google Sheet.

3
Logic

Filter Active Keywords

The workflow only processes keywords that are marked as active in the database.

4
Action

Fetch Google Rankings

The current rankings for the active keywords are fetched using the SERP API.

5
Logic

Parse Rankings & Detect Changes

The workflow analyzes the fetched ranking data, identifying any significant drops in keyword positions compared to historical data.

6
Logic

Filter Significant Ranking Drops

The workflow only continues to process keywords that have experienced major ranking declines.

7
Action

Update Rankings in Sheet

The current rankings for the keywords are stored in the Google Sheet database.

8
Action

Send Slack Ranking Alert

The marketing team is notified of any significant ranking drops via a Slack message.

9
Action

Send Email Ranking Alert

The marketing team is also alerted to ranking drops via email.

10
Action

Generate SEO Monitoring Summary

The workflow generates a summary report of the SEO monitoring activities and results.

11
Trigger

Wait For Response

The workflow pauses until the next scheduled daily run.

Setup guide

1

Add Google Sheets Credential

1. In the Latenode Credentials panel, add a new credential for Google Sheets. 2. Authenticate with your Google account and grant the necessary permissions to access your Google Sheets data.

2

Configure SERP API Credential

1. In the Latenode Credentials panel, add a new credential for SERP API. 2. Enter your SERP API key to authenticate the API access.

3

Set up Slack Notification Channel

1. In the Latenode Credentials panel, add a new credential for Slack. 2. Provide the Slack channel ID where you want to receive the ranking drop alerts.

4

Configure Email Alerts

1. In the Latenode Credentials panel, add a new credential for email notifications. 2. Specify the sender and recipient email addresses for the ranking drop alerts.

5

Map Data in Latenode Nodes

1. In the Latenode visual builder, map the data fields between the nodes: - Connect the Google Sheets node to the SERP API node to pass the keyword list. - Map the ranking data from the SERP API node to the Google Sheets node for updating the historical records. - Connect the Slack and Email nodes to receive the ranking drop alerts.

Requirements

Obtain an API key from Serper to access the SERP API
Create a Google Sheets spreadsheet to store the keyword rankings
Authorize the workflow to access the Google Sheets spreadsheet
Set up a Slack workspace and channel to receive the ranking alerts

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
Contact support →

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