Latenode

Automatically send personalized SMS messages to new Bullhorn CRM leads

This template runs on a schedule, calls the Bullhorn API from JavaScript for leads created since the last run, and sends a short SMS with Twilio.

Connect Twilio. Put the Bullhorn API key in that JavaScript node. Put the Twilio Account SID and Auth Token on the Twilio connection. Map name and phone into the message.

Updated Sep 16, 2026Est. run: 5sEst. cost: $0.0003
How Latenode estimates time and cost

Latenode bills workflow runtime in CPU seconds. The first 10,000 CPU seconds are free each month, then usage follows pay-as-you-go CPU-second pricing. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how CPU seconds work →

Workflow preview

What this template does

  • Texts new Bullhorn leads without copying numbers by hand
  • Loads leads from the Bullhorn API in JavaScript
  • Sends with Twilio from the number you connect
  • Keeps the Bullhorn API key in that JavaScript node

How it works

1
Trigger

Run on a schedule

A schedule starts the run on the cadence you set.

2
Logic

Load new Bullhorn leads

JavaScript lists leads created since the last run. Put the Bullhorn API key in that JavaScript node.

3
Action

Send the SMS

Twilio sends a personalized message to each lead's phone number.

Setup guide

1

Call Bullhorn from JavaScript

Add a schedule. In JavaScript, list new Bullhorn leads and store the Bullhorn API key in that node. Keep a last-seen lead id so later runs skip people you already texted.

2

Connect Twilio

Add a Twilio connection with your Account SID and Auth Token. Set the from number Twilio should send from.

3

Build and send the SMS

Map name and phone from the lead into the message text, then send with Twilio. Create a test lead and confirm the SMS arrives.

Requirements

A Bullhorn API key stored in the JavaScript node
A Twilio Account SID, Auth Token, and from number on the Twilio connection
Lead records that include a mobile number

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.

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