Latenode

Automatically sync new Ecwid customers to Mailchimp audiences

This automation integrates Ecwid ecommerce platform with Mailchimp email marketing service. Whenever a new customer is created in Ecwid, their contact information is automatically added to a specified Mailchimp audience list.

This allows businesses to seamlessly capture new customer data and incorporate them into their email marketing campaigns, streamlining the customer acquisition and engagement process. The automation connects two popular tools used by small and medium-sized businesses, making it easier to manage customer data and optimize their marketing efforts.

Updated Apr 6, 2026Est. run: 25sEst. cost: $0
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
Integrations & automation

Workflow preview

What this template does

  • Captures new customer data from Ecwid and adds it to a Mailchimp audience list
  • Syncs customer contact information from Ecwid to the specified Mailchimp list
  • Automates the process of transferring new customer details to Mailchimp for email marketing
  • Enables businesses to incorporate new Ecwid customers into their Mailchimp campaigns
  • Stores new customer records from Ecwid in the designated Mailchimp audience

How it works

1
Trigger

Connect Ecwid

The automation starts by connecting to the Ecwid ecommerce platform. It fetches data on any new customers created in Ecwid.

2
Logic

Process customer data

The automation then takes the customer data from Ecwid and transforms it into a format that can be easily imported into Mailchimp. This includes extracting the relevant contact information such as name, email address, and any other details needed.

3
Action

Add to Mailchimp

Finally, the automation adds the new customer contact information to the specified Mailchimp audience list. This allows the business to incorporate these new leads into their email marketing campaigns and nurture the customer relationship.

Setup guide

1

Add Ecwid credential

1. In the Latenode Credentials panel, add a new credential for the Ecwid integration. 2. Provide your Ecwid API key or connect your Ecwid store using OAuth.

2

Configure Ecwid trigger node

1. Add an Ecwid trigger node to your workflow. 2. In the node settings, select the option to trigger on 'New customer created'. 3. Map the relevant customer data fields (e.g. email, name) to the node's output fields.

3

Add Mailchimp credential

1. In the Latenode Credentials panel, add a new credential for the Mailchimp integration. 2. Provide your Mailchimp API key or connect your Mailchimp account using OAuth.

4

Configure Mailchimp action node

1. Add a Mailchimp action node to your workflow. 2. In the node settings, select the option to 'Add subscriber to list'. 3. Choose the Mailchimp audience list you want to add new customers to. 4. Map the customer data fields from the Ecwid trigger node to the Mailchimp node inputs.

5

Test and publish your workflow

1. Test your workflow by creating a new customer in Ecwid and verifying the customer is added to the specified Mailchimp audience list. 2. Once you're satisfied with the setup, publish your workflow in Latenode.

Requirements

Create an Ecwid account and obtain an Ecwid API key
Create a Mailchimp account and obtain an API key for the Mailchimp audience list you want to sync new customers to
Grant the Ecwid API key access to read and write customer data
Grant the Mailchimp API key access to add new contacts to the specified audience list

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.

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