Latenode
HubSpot
JavaScript
Lemlist

Automatically sync HubSpot contacts to targeted lemlist campaigns

This automation template is designed for CRM and sales professionals who use HubSpot and lemlist. It automatically adds new HubSpot contacts as leads to specific lemlist campaigns.

This saves time and ensures that new contacts are quickly added to relevant marketing and outreach flows. The automation integrates HubSpot and lemlist, triggering each time a new contact is created in HubSpot and then syncing that contact data to lemlist to be added as a lead in the appropriate campaign.

Updated May 8, 2026Est. run: 7sEst. cost: $0.0004
How Latenode estimates time and cost

Latenode bills workflow runtime in CPU seconds. The first 10,000 CPU seconds are free each month, then usage follows pay-as-you-go CPU-second pricing. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how CPU seconds work →
CRM & sales

Workflow preview

What this template does

  • Automatically syncs new HubSpot contacts to lemlist campaigns
  • Adds new HubSpot contacts as leads in specified lemlist campaigns
  • Ensures new HubSpot contacts are quickly included in marketing flows
  • Streamlines the process of adding new contacts to outreach campaigns
  • Reduces manual work of transferring contact data between platforms

How it works

1
Trigger

Connect HubSpot

When a new contact is created in HubSpot, this workflow is triggered to automatically add the contact as a lead to a specific lemlist campaign.

2
Logic

Extract contact data

The workflow extracts the relevant contact data from HubSpot, such as name, email, and any other custom fields, and transforms it into a format that can be used to add the contact as a lead in lemlist.

3
Action

Add contact to lemlist campaign

The transformed contact data is then pushed to lemlist, where the contact is added as a new lead in the appropriate marketing campaign.

Setup guide

1

Connect HubSpot Credential

1. In the Latenode Credentials panel, add a new HubSpot credential by connecting your HubSpot account using OAuth. This will allow the automation to access and sync data from HubSpot.

2

Connect lemlist Credential

2. In the Latenode Credentials panel, add a new lemlist credential by connecting your lemlist account using your API key. This will allow the automation to add new leads to your lemlist campaigns.

3

Configure HubSpot Trigger

3. In the Latenode visual builder, add a HubSpot trigger node. Configure it to watch for new contacts being created in your HubSpot account.

4

Map HubSpot Contact Data

4. In the HubSpot trigger node settings, map the relevant contact data fields (e.g. name, email, company) that you want to sync to lemlist.

5

Add lemlist Lead Creation

5. In the Latenode visual builder, add a lemlist node after the HubSpot trigger. Configure it to add new leads to the specific lemlist campaign(s) you want to sync the HubSpot contacts with.

Requirements

HubSpot account with API access
lemlist account with API access
Ability to create and manage lemlist campaigns
Permissions to create and update leads in lemlist

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
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