Latenode
HubSpot

Automatically sync new leadPops leads to HubSpot CRM

This Latenode automation helps businesses automatically sync new leads captured through leadPops forms to their HubSpot CRM. Whenever a new lead is submitted, a corresponding contact record is created or updated in HubSpot based on the email address.

This allows businesses to centralize all their lead data in their HubSpot CRM, streamlining sales and marketing efforts. The automation connects the leadPops and HubSpot platforms, handling the data transfer and contact management tasks without any manual intervention.

Updated Apr 2, 2026Est. run: 5sEst. cost: $0.0003
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
CRM & sales

Workflow preview

What this template does

  • Automatically creates or updates HubSpot contact records for new leads captured through leadPops forms.
  • Synchronizes lead data from leadPops to the HubSpot CRM, ensuring all lead information is centralized.
  • Eliminates manual data entry by automating the process of transferring new leads to HubSpot.
  • Enables businesses to leverage HubSpot's sales and marketing tools for better lead management.
  • Generates a HubSpot contact record for each new lead, containing the lead's details from leadPops.

How it works

1
Trigger

Capture new lead in leadPops

Whenever a new lead is submitted through a leadPops form, the automation is triggered to begin the sync process.

2
Logic

Check for existing contact in HubSpot

The automation checks HubSpot CRM to see if a contact record already exists for the lead based on their email address.

3
Action

Create or update HubSpot contact

If no existing contact is found, a new contact record is created in HubSpot CRM. If a contact already exists, their record is updated with the new lead information.

4
Action

Sync lead data to HubSpot

The lead data from the leadPops form, such as name, email, and any custom fields, is securely transferred and synced to the corresponding HubSpot contact record.

Setup guide

1

Add HubSpot CRM credential

1. In the Latenode Credentials panel, add a new HubSpot CRM credential. Connect your HubSpot account using OAuth.

2

Add leadPops credential

2. In the Latenode Credentials panel, add a new leadPops credential. Connect your leadPops account using API keys or OAuth.

3

Configure leadPops trigger node

3. In the Latenode visual builder, add a leadPops trigger node. Select the leadPops form you want to monitor for new leads.

4

Map leadPops fields to HubSpot

4. In the leadPops trigger node settings, map the relevant form fields (e.g. name, email, phone) to the corresponding HubSpot contact properties.

5

Add HubSpot CRM action node

5. In the Latenode visual builder, add a HubSpot CRM action node. Configure it to create or update a contact in HubSpot based on the email address from the leadPops trigger.

Requirements

Connect your HubSpot CRM account to the Latenode workspace with API credentials
Authorize the Latenode integration to access your HubSpot account and create/update contact records
Set up a new Latenode workflow to capture leadPops form submissions and sync the lead data to HubSpot
Verify the Latenode workflow is correctly creating and updating HubSpot contact records based on the leadPops form data

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
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