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JavaScript
HubSpot

Sync new tawk.to chat sessions to HubSpot contact records

This automation allows users in the CRM & sales domain to automatically sync new chat sessions from the tawk.to chat platform to HubSpot.

When a new chat session is initiated on tawk.to, the automation will create or update a contact record in HubSpot with the visitor's information, such as name, email, and any other relevant details captured during the chat. This integration streamlines the process of managing customer interactions and ensures that sales and support teams have up-to-date contact information in their CRM system.

Updated May 8, 2026Est. run: 7sEst. cost: $0.0004
How Latenode estimates time and cost

Latenode bills workflow runtime in CPU seconds. The first 10,000 CPU seconds are free each month, then usage follows pay-as-you-go CPU-second pricing. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how CPU seconds work →
CRM & sales

Workflow preview

What this template does

  • Fetches new chat sessions from tawk.to and creates or updates contact records in HubSpot.
  • Extracts visitor information like name, email, and other details from the chat session.
  • Stores the contact details in HubSpot, ensuring sales and support teams have up-to-date data.
  • Filters out duplicate contact records to maintain data integrity in the HubSpot CRM.
  • Generates a HubSpot contact record for each new chat session, consolidating customer information.

How it works

1
Trigger

Load tawk.to chat sessions

When a new chat session is initiated on the tawk.to chat platform, this automation triggers to fetch the chat session data.

2
Logic

Extract visitor details

The automation extracts the visitor's information, such as name, email, and any other relevant details captured during the chat, from the tawk.to chat session data.

3
Action

Create/update HubSpot contact

The automation then creates a new contact record in HubSpot or updates an existing one with the visitor's information, ensuring that the sales and support teams have up-to-date contact details in their CRM system.

Setup guide

1

Add tawk.to Credential

1. In the Latenode Credentials panel, add a new credential for the tawk.to platform. 2. Enter your tawk.to API key and save the credential.

2

Configure tawk.to Data Capture

1. Add a tawk.to node to your Latenode workflow. 2. In the node settings, select the tawk.to credential you created earlier. 3. Configure the node to capture the details you want to sync to HubSpot, such as visitor name, email, and chat transcript.

3

Add HubSpot Credential

1. In the Latenode Credentials panel, add a new credential for the HubSpot platform. 2. Enter your HubSpot API key and save the credential.

4

Configure HubSpot Contact Creation

1. Add a HubSpot node to your Latenode workflow. 2. In the node settings, select the HubSpot credential you created earlier. 3. Map the data from the tawk.to node to the appropriate HubSpot contact fields, such as name, email, and any other relevant details. 4. Configure the node to create a new contact or update an existing one based on the data received from tawk.to.

5

Test and Deploy

1. Test your Latenode workflow by triggering a new chat session on tawk.to. 2. Verify that the contact is created or updated correctly in HubSpot. 3. Once you're satisfied with the integration, deploy your Latenode workflow to start automatically syncing new chat sessions from tawk.to to HubSpot.

Requirements

Create a Tawk.to account and obtain an API key
Create a HubSpot account and obtain an API key or OAuth access token
Grant the automation access to the Tawk.to and HubSpot APIs within the Latenode workspace
Configure the automation to map the relevant visitor data fields from Tawk.to to the corresponding HubSpot contact fields

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
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