This Latenode automation template helps businesses streamline their webinar registration process by automatically creating or updating contacts in their ActiveCampaign CRM whenever a new user signs up for a webinar through WebinarJam or EverWebinar.
This allows businesses to seamlessly capture and organize lead information, enabling more effective nurturing and follow-up with webinar attendees. The automation integrates the webinar platform with the CRM, ensuring that all new registrant data is synced to the customer database, eliminating manual data entry and improving marketing efficiency.
Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.
Full pricing — how credits work →Workflow preview
Set up a webhook event listener on your webinar platform (WebinarJam or EverWebinar) to capture new user registrations. This will trigger the automation to sync the new registrant details to your ActiveCampaign CRM.
The automation will check if the new registrant already exists as a contact in ActiveCampaign. If the contact is new, it will create a new contact record. If the contact already exists, it will update the existing contact with the new registration details.
In the Latenode Credentials panel, add a new ActiveCampaign credential. Enter your ActiveCampaign API key and API URL to authenticate the integration.
In the Latenode Credentials panel, add a new WebinarJam or EverWebinar credential. Enter your API key or OAuth credentials to connect the webinar platform.
In the Latenode visual builder, add a WebinarJam or EverWebinar node. Configure the node to listen for new webinar registrations by mapping the relevant fields like name, email, and any other custom registration data.
In the Latenode visual builder, add an ActiveCampaign node. Configure the node to create or update contacts in your ActiveCampaign CRM. Map the webinar registration data from the previous node to the corresponding ActiveCampaign contact fields.
In the Latenode visual builder, connect the WebinarJam/EverWebinar node to the ActiveCampaign node. Map the relevant registration data fields from the webinar platform to the corresponding fields in your ActiveCampaign CRM.
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