Latenode

Automatically capture Mailchimp leads in your Brivity CRM

This automation integrates Mailchimp and Brivity to automatically sync new Mailchimp subscribers as leads in Brivity. When a new subscriber is added to a Mailchimp list, this workflow will create a corresponding lead record in Brivity.

This allows real estate agents and brokers using Brivity to seamlessly capture and manage leads generated through their Mailchimp marketing efforts, streamlining the lead management process across these two key systems.

Updated Apr 6, 2026Est. run: 26sEst. cost: $0.0703
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
Integrations & automation

Workflow preview

What this template does

  • Extracts new Mailchimp subscriber data
  • Normalizes Mailchimp subscriber data as Brivity lead format
  • Stores new Brivity leads from Mailchimp subscriber data
  • Filters out duplicate leads based on email address
  • Provides a Brivity lead database with Mailchimp subscriber data

How it works

1
Trigger

Detect new Mailchimp subscribers

When a new subscriber is added to a Mailchimp list, this workflow will be triggered.

2
Action

Normalize subscriber data for Brivity lead

The subscriber data from Mailchimp is normalized and prepared for creating a lead in Brivity.

3
Action

Create Brivity lead from Mailchimp subscriber

A new lead record is created in Brivity using the normalized subscriber data from Mailchimp.

Setup guide

1

Add Mailchimp Credential

1. Go to the Latenode Credentials panel. 2. Add a new credential for Mailchimp. 3. Authenticate with Mailchimp by providing your Mailchimp API key.

2

Configure Mailchimp Node

1. In the Latenode visual builder, add a Mailchimp node. 2. Select the Mailchimp credential you created earlier. 3. Configure the node settings: - Choose the Mailchimp list you want to monitor for new subscribers. - Map the Mailchimp subscriber fields to corresponding fields in your Latenode workflow.

3

Add Brivity Credential

1. Go to the Latenode Credentials panel. 2. Add a new credential for Brivity. 3. Authenticate with Brivity by providing your Brivity API key.

4

Configure Brivity Node

1. In the Latenode visual builder, add a Brivity node. 2. Select the Brivity credential you created earlier. 3. Configure the node settings: - Map the Mailchimp subscriber fields to corresponding fields in Brivity. - Specify the Brivity lead status or pipeline stage you want to use for new leads.

5

Test and Activate Workflow

1. Test your workflow by manually triggering it and verifying that new Mailchimp subscribers are correctly created as leads in Brivity. 2. Once you're satisfied with the setup, activate your Latenode workflow to start automatically syncing new Mailchimp subscribers to Brivity.

Requirements

Mailchimp account with API key access
Brivity account with API key access
Latenode workspace with headless-browser and javascript nodes enabled
Latenode workspace secrets to store Mailchimp and Brivity API keys

FAQ

Common questions about this template

To sync new Mailchimp subscribers as leads in Brivity, you'll need to connect your Mailchimp and Brivity accounts within the Latenode app. This allows the workflow to securely access data from both platforms and automatically create new leads in Brivity when subscribers are added to your Mailchimp lists.

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