Latenode

Sync Webflow form data to Pipedrive with international phone formatting

This advanced workflow automatically processes form submissions from a website and creates a complete, intelligent CRM structure in Pipedrive.

It includes international phone number support, automated CRM record creation, intelligent duplicate detection, and multi-channel team notifications to help sales teams, marketing professionals, and business owners with sophisticated lead management. The workflow extracts and maps fields from the Webflow form submission, formats phone numbers with the appropriate country prefix, and either aggregates existing organization and person details or creates new records in Pipedrive as needed.

Updated May 8, 2026Est. run: 25sEst. cost: $0.0016
How Latenode estimates time and cost

Latenode bills workflow runtime in CPU seconds. The first 10,000 CPU seconds are free each month, then usage follows pay-as-you-go CPU-second pricing. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how CPU seconds work →
CRM & sales

Workflow preview

What this template does

  • Extracts data from Webflow form submissions
  • Normalizes international phone numbers to CRM-compatible format
  • Creates new or updates existing Pipedrive records as needed
  • Detects and merges duplicate Pipedrive organization and person records
  • Sends notifications to sales teams about new leads

How it works

1
Trigger

Receive Webflow form submission

The workflow is triggered when a new form submission is received from a Webflow website.

2
Logic

Extract form data fields

The workflow extracts and maps the relevant fields from the Webflow form submission to the Pipedrive data model.

3
Action

Format phone number

The workflow adds the appropriate international country code to the phone number from the form submission to ensure it is formatted correctly for the Pipedrive CRM.

4
Logic

Search for existing organization

The workflow checks if the organization from the form submission already exists in Pipedrive. If the organization is found, the existing details will be aggregated; otherwise, a new organization will be created.

5
Logic

Search for existing person

The workflow checks if the contact person from the form submission already exists in Pipedrive. If the person is found, the existing details will be aggregated; otherwise, a new person will be created.

6
Action

Create new organization

If the organization does not already exist in Pipedrive, the workflow will create a new organization record with the details from the form submission.

7
Action

Create new person

If the contact person does not already exist in Pipedrive, the workflow will create a new person record with the details from the form submission.

8
Action

Create new lead

The workflow will create a new lead in Pipedrive associated with the person and organization from the form submission.

Setup guide

1

Add Webflow Credential in Latenode

Add your Webflow API credentials in the Latenode Credentials panel. This will allow the workflow to securely connect to your Webflow account and receive form submissions.

2

Configure Webflow Trigger Node

In the Latenode builder, add a Webflow Trigger node. Select the Webflow site you want to monitor for form submissions and configure the trigger to listen for the specific form you want to sync to Pipedrive.

3

Add Pipedrive Credential in Latenode

Add your Pipedrive API credentials in the Latenode Credentials panel. This will allow the workflow to securely connect to your Pipedrive CRM and create/update records.

4

Configure Pipedrive Nodes

In the Latenode builder, add Pipedrive nodes to search for existing organizations and people, create new records, and associate leads. Map the form data fields to the appropriate Pipedrive fields.

5

Customize Phone Number Formatting

Use a Latenode Code node to format the phone number from the form submission with the appropriate country prefix. You can copy the provided code snippet into the Code node to handle international phone number standardization.

function formatPhoneNumber(phoneNumber, countryCode) {
  const cleaned = ('' + phoneNumber).replace(/\D/g, '');
  const match = cleaned.match(/^(\d{1,3})(\d{3})(\d{3,4})$/);
  if (match) {
    const countryPrefix = match[1] ? `+${match[1]}` : '';
    const areaCode = match[2];
    const number = match[3];
    return `${countryPrefix} ${areaCode} ${number}`;
  }
  return phoneNumber;
}

Requirements

Webflow account with API access
Pipedrive account with API access
Pipedrive workspace permissions to create/update organizations, people, and deals
JavaScript code execution environment (e.g. Latenode workspace) with access to Webflow and Pipedrive APIs

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.

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