Latenode
Google Ads
ActiveCampaign

Sync Google Ads leads to ActiveCampaign contacts

This automation allows users to seamlessly integrate their Google Ads lead generation efforts with their ActiveCampaign marketing automation.

When a new lead is generated through a Google Ads Lead Form Extension, the automation will automatically create or update a corresponding contact record in ActiveCampaign. This streamlines the process of capturing and nurturing leads, enabling users to leverage the powerful marketing capabilities of ActiveCampaign to engage with their prospects and customers more effectively.

Updated Apr 2, 2026Est. run: 8sEst. cost: $0.0005
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
Integrations & automation

Workflow preview

What this template does

  • Automatically creates or updates ActiveCampaign contact record when Google Ads lead is generated
  • Captures lead information from Google Ads to ActiveCampaign
  • Syncs lead data between Google Ads and ActiveCampaign
  • Enriches ActiveCampaign contact profiles with Google Ads lead details
  • Generates ActiveCampaign contacts from Google Ads lead form submissions

How it works

1
Trigger

Detect new lead from Google Ads Lead Form Extension

When a user submits a lead form in a Google Ads campaign, this step detects the new lead and captures the lead data.

2
Logic

Map lead data to ActiveCampaign contact fields

This step maps the lead data from Google Ads (e.g. name, email, phone) to the corresponding contact fields in ActiveCampaign.

3
Action

Create or update contact based on lead data

Based on the mapped lead data, this step creates a new contact in ActiveCampaign or updates an existing contact if they already exist in the system.

Setup guide

1

Add Google Ads credential via OAuth

In the Latenode Credentials panel, add a new credential for Google Ads using the OAuth authentication method.

2

Add ActiveCampaign credential via API key

In the Latenode Credentials panel, add a new credential for ActiveCampaign using the API key authentication method.

3

Configure Google Ads Lead Form node

In the Latenode visual builder, add a Google Ads Lead Form node. Configure the node to listen for new lead form submissions and map the lead data fields to the corresponding Latenode data fields.

4

Configure ActiveCampaign Create/Update Contact node

In the Latenode visual builder, add an ActiveCampaign Create/Update Contact node. Configure the node to create or update a contact in ActiveCampaign based on the lead data received from the Google Ads Lead Form node.

5

Map lead data fields to ActiveCampaign contact fields

In the ActiveCampaign Create/Update Contact node settings, map the lead data fields (such as email, first name, last name) to the corresponding contact fields in ActiveCampaign.

Requirements

Create a Google Ads account with access to the Google Ads Lead Form Extensions feature
Obtain the Google Ads API credentials (client ID, client secret) to authenticate API access
Create an ActiveCampaign account and obtain the API key to access the ActiveCampaign API
Set up a new Latenode automation workflow and connect the Google Ads and ActiveCampaign integrations
Configure the Google Ads integration to capture new leads generated through Lead Form Extensions
Configure the ActiveCampaign integration to create or update contact records based on the lead data
Test the automation workflow by generating a new lead through Google Ads and verifying the contact is created/updated in ActiveCampaign
Monitor the automation for any errors or issues and troubleshoot as needed

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
Contact support →

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