This Latenode automation helps businesses streamline their lead management workflows by automatically creating or updating contacts in ActiveCampaign whenever new leads are generated through Google Ads.
The integration connects the lead capture process in Google Ads with the customer relationship management capabilities of ActiveCampaign, ensuring that new leads are promptly added to the CRM system for further nurturing and engagement. This seamless automation saves time, reduces manual data entry, and helps sales teams stay on top of new opportunities without delay.
Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.
Full pricing — how credits work →Workflow preview
The integration automatically monitors Google Ads for any new leads generated through the platform. Whenever a new lead is captured, the integration triggers to fetch the lead data.
The integration takes the lead data fetched from Google Ads and processes it, transforming it into a format compatible with ActiveCampaign's contact schema.
The processed lead data is then used to either create a new contact in ActiveCampaign or update an existing contact if the lead already exists in the CRM system. This ensures the latest lead information is accurately reflected in ActiveCampaign.
In the Latenode Credentials panel, add a new credential for Google Ads. Provide the necessary API credentials, such as the Client ID, Client Secret, and Refresh Token, to authenticate the integration.
In the Latenode visual builder, add a Google Ads node. In the node settings, select the Google Ads credential you added in the previous step. Configure the node to fetch new leads from your Google Ads account.
In the Latenode Credentials panel, add a new credential for ActiveCampaign. Provide the necessary API key to authenticate the integration.
In the Latenode visual builder, add an ActiveCampaign node. In the node settings, select the ActiveCampaign credential you added in the previous step. Map the lead data from the Google Ads node to the appropriate fields in the ActiveCampaign node to create or update contact records.
Test the workflow by running it manually. Once you've verified that new leads are being successfully created or updated in ActiveCampaign, publish the workflow to make it available for automated runs.
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