Latenode
Webhook
Mailchimp

Sync HoneyBook leads to your Mailchimp email list

This automation allows users to automatically subscribe new leads from their HoneyBook inquiries to a specified audience or tag within their Mailchimp email marketing list.

By integrating HoneyBook and Mailchimp, this workflow ensures that any new leads captured through HoneyBook are seamlessly added to the appropriate mailing list in Mailchimp, streamlining the lead nurturing process. This automation caters to small businesses and service providers who rely on HoneyBook for client management and Mailchimp for email marketing, providing a convenient way to sync their lead data across these platforms.

Updated Apr 6, 2026Est. run: 26sEst. cost: $0.0703
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
Integrations & automation

Workflow preview

What this template does

  • Captures new leads from HoneyBook inquiries and adds them to a specified Mailchimp audience or tag.
  • Ensures all new HoneyBook leads are automatically synced to the designated Mailchimp mailing list.
  • Saves time and effort by automating the lead management process between HoneyBook and Mailchimp.
  • Enables targeted email marketing campaigns for small businesses and service providers using HoneyBook and Mailchimp.
  • Provides a centralized database of new leads from HoneyBook, synced with Mailchimp for effective lead nurturing.

How it works

1
Trigger

Receive HoneyBook Inquiry

This automation begins when a new inquiry is received in HoneyBook. The HoneyBook platform triggers a webhook that captures the lead data.

2
Action

Configure Mailchimp

Before adding new leads to Mailchimp, you'll need to specify the audience or tag within your Mailchimp email marketing list that you want to subscribe the leads to.

3
Logic

For each new HoneyBook lead

This automation will then iterate through each new lead captured from the HoneyBook inquiry webhook. For each lead, it will extract the relevant details from the webhook payload.

4
Action

Extract Lead Details

The lead details, such as name, email, and any other relevant information, will be transformed from the webhook payload into a format suitable for adding the lead to Mailchimp.

5
Action

Add Lead to Mailchimp

Finally, the lead will be subscribed to the specified audience or tag within your Mailchimp email marketing list, ensuring that all new leads from HoneyBook inquiries are seamlessly synced to your Mailchimp account.

Setup guide

1

Add Mailchimp credential

Add your Mailchimp API key in the Latenode Credentials panel. This will allow the workflow to authenticate with your Mailchimp account.

2

Configure Mailchimp list and audience

In the Mailchimp node settings, select the email list and audience or tag where you want to subscribe new leads from HoneyBook.

3

Set up HoneyBook webhook

Configure the HoneyBook node to listen for new inquiries by setting up a webhook in the HoneyBook platform. Map the relevant lead data fields to be passed to the Mailchimp node.

4

Test the workflow

Run a test by triggering the workflow manually or by creating a new inquiry in HoneyBook. Verify that the new lead is successfully added to the specified Mailchimp list and audience or tag.

5

Customize the workflow

Optionally, you can further customize the workflow by adding additional nodes, such as a JavaScript node to transform or enrich the lead data before passing it to Mailchimp.

Requirements

A HoneyBook account with access to manage leads and inquiries
A Mailchimp account with access to create and manage email marketing lists and audiences
API keys or OAuth credentials for both HoneyBook and Mailchimp to enable secure data integration
Inside the Latenode workspace, configure the 'headless-browser' and 'javascript' nodes with the necessary settings and secrets to connect to HoneyBook and Mailchimp

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
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