Latenode

Sync Livestorm event attendees to HubSpot contacts

This automation allows users to identify Livestorm event attendees and automatically create or update their corresponding contact records in HubSpot.

By integrating Livestorm event data with the HubSpot CRM, users can streamline their sales and marketing processes, ensuring that lead information is up-to-date and readily available. This solution is designed for CRM and sales professionals who need to efficiently manage their customer relationships and pipeline.

Updated Apr 6, 2026Est. run: 25sEst. cost: $0
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
CRM & sales

Workflow preview

What this template does

  • Extracts Livestorm event attendance data
  • Normalizes attendee information into a standard format
  • Creates or updates HubSpot contact records for attendees
  • Filters out duplicate contacts to maintain a clean CRM
  • Stores event attendance data for reporting and analysis

How it works

1
Trigger

Connect to Livestorm

The automation begins by fetching event attendee data from the Livestorm platform. This allows the system to access the details of users who have attended Livestorm events.

2
Logic

Normalize Data

The Livestorm event attendee data is then transformed and prepared for integration with HubSpot. This normalization process ensures that the data is in the correct format and structure for the HubSpot CRM.

3
Action

Update HubSpot Contacts

The normalized Livestorm event attendee data is then used to create or update the corresponding contact records in the HubSpot CRM. This allows sales and marketing teams to have up-to-date information on their leads and customers who have attended Livestorm events.

Setup guide

1

Add Livestorm Credential

In the Latenode Credentials panel, add a new credential for your Livestorm account. Provide your Livestorm API key.

2

Add HubSpot Credential

In the Latenode Credentials panel, add a new credential for your HubSpot account. Authenticate using your HubSpot API key or OAuth.

3

Configure Livestorm Event Trigger

Add a Livestorm Event Trigger node to your workflow. Select the specific event(s) you want to monitor for new attendees.

4

Map Livestorm Attendee Data to HubSpot Contact Fields

In the HubSpot Create/Update Contact node settings, map the relevant Livestorm attendee data (e.g. name, email, company) to the corresponding HubSpot contact fields.

5

Handle Duplicate Contacts

In the HubSpot Create/Update Contact node settings, configure the desired behavior for handling duplicate contacts (e.g. update existing, create new).

Requirements

Livestorm account with access to event attendance data
HubSpot CRM account with write access to contact records
Livestorm API key to retrieve event attendance data
HubSpot API key or OAuth credentials to create/update contact records

FAQ

Common questions about this template

This automation allows you to automatically create or update HubSpot contact records for Livestorm event attendees. The integration syncs key information like attendee name, email, and event details from Livestorm to HubSpot.

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