Latenode
HubSpot

Sync new Leadfeeder leads to HubSpot as companies

This automation allows businesses to automatically capture new leads identified by Leadfeeder, a lead generation tool that tracks companies visiting a website, and create them as new company entries within HubSpot, a popular CRM platform.

This helps sales teams efficiently follow up on warm leads and track which companies are engaging with the business. The integration triggers when a new lead is tracked for the first time by Leadfeeder, and then creates a new company record in HubSpot for that lead. This streamlines the process of converting website visitors into potential customers and ensures that sales teams have up-to-date information on the companies they are targeting.

Updated Apr 2, 2026Est. run: 5sEst. cost: $0.0003
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
CRM & sales

Workflow preview

What this template does

  • Automatically creates new company records in HubSpot when Leadfeeder identifies new website leads.
  • Extracts lead data from Leadfeeder and maps it to corresponding fields in HubSpot.
  • Ensures sales teams have up-to-date information on companies engaging with the business.
  • Streamlines the process of converting website visitors into potential HubSpot customers.
  • Generates a new company entry in HubSpot for each unique lead identified by Leadfeeder.

How it works

1
Trigger

New lead detected in Leadfeeder

The automation is triggered when a new lead is tracked for the first time by Leadfeeder, a tool that identifies companies visiting a website.

2
Action

Create new company in HubSpot

The automation then creates a new company record in HubSpot, a popular CRM platform, for the lead detected by Leadfeeder.

Setup guide

1

Connect Leadfeeder Credential

1. Add a Leadfeeder credential in the Latenode Credentials panel. 2. Authenticate with your Leadfeeder account and grant Latenode access.

2

Connect HubSpot Credential

1. Add a HubSpot credential in the Latenode Credentials panel. 2. Authenticate with your HubSpot account and grant Latenode access.

3

Configure Leadfeeder Trigger

1. Add a Leadfeeder trigger node to the workflow. 2. Select the 'New Lead' trigger, which fires when a new lead is tracked for the first time by Leadfeeder.

4

Map Leadfeeder Lead Data

1. In the Leadfeeder trigger node settings, map the relevant lead data fields (e.g. company name, website URL) to the workflow.

5

Create HubSpot Company

1. Add a HubSpot 'Create Company' action node to the workflow. 2. In the node settings, map the Leadfeeder lead data fields to the corresponding HubSpot company fields.

Requirements

Connect your HubSpot account to the integration and grant access to create new company records
Authenticate the Leadfeeder account and grant access to retrieve new lead data
Configure the integration to monitor Leadfeeder for new leads and automatically create corresponding company entries in HubSpot
Verify that new company records are being successfully created in HubSpot when new leads are identified in Leadfeeder

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
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