Latenode
Google Ads
Google sheets

Automate keyword research and search volume data in Google Sheets

This automation allows marketers and SEO specialists to efficiently generate relevant keywords and retrieve their corresponding search volume data from the Google Ads API. The generated keywords and their metrics, such as competition, average monthly searches, and bid estimates, are then saved into a Google Sheet.

This provides valuable data that can be leveraged for search engine optimization (SEO) efforts or Google Ads campaigns. The automation streamlines the process of keyword research and analysis, enabling users to make data-driven decisions to improve their online visibility and marketing effectiveness.

Updated Apr 6, 2026Est. run: 26sEst. cost: $0.0703
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
SEO, marketing & analytics

Workflow preview

What this template does

  • Extracts keyword data from Google Ads API based on search queries
  • Normalizes keyword metrics like search volume, competition, and bid estimates
  • Stores the keyword data in a Google Sheets spreadsheet
  • Filters keyword data to surface high-volume, low-competition keywords
  • Generates a spreadsheet with actionable keyword insights for SEO and Google Ads

How it works

1
Trigger

Set Keywords

The user inputs one or more keywords they want to generate ideas and data for.

2
Action

Generate New Keywords

The automation queries the Google Ads API to retrieve keyword ideas, search volumes, competition levels, and bid estimates based on the user's input keywords.

3
Action

Split Out Keywords

The automation extracts the individual keyword records from the API response and prepares them for storage in the spreadsheet.

4
Action

Append to Google Sheet

The extracted keyword data is then saved to a Google Sheet, providing the user with a centralized view of the generated keywords and their corresponding metrics.

Setup guide

1

Add Google Ads API Credential

1. In the Latenode Credentials panel, add a new credential for the Google Ads API. 2. Enter your Google Ads developer token and login customer ID.

2

Add Google Sheets Credential

1. In the Latenode Credentials panel, add a new credential for Google Sheets. 2. Authorize Latenode to access your Google Sheets account.

3

Configure Keyword Generation Node

1. In the Latenode visual builder, add a 'Google Ads' node. 2. In the node settings, select the Google Ads credential you created earlier. 3. Set the 'Keyword Category' and 'Maximum Number of Results' options as desired. 4. Configure any additional options, such as geo-targeting, to customize the keyword generation.

4

Configure Google Sheets Output

1. In the Latenode visual builder, add a 'Google Sheets' node. 2. In the node settings, select the Google Sheets credential you created earlier. 3. Specify the Google Sheet document and worksheet where you want to save the generated keyword data. 4. Map the data fields from the previous 'Google Ads' node to the corresponding Google Sheets columns.

5

Test and Run Workflow

1. In the Latenode visual builder, connect the nodes to create the workflow. 2. Add a 'Set' node at the beginning to input a seed keyword. 3. Test the workflow by clicking the 'Execute' button. 4. Review the generated keyword data in the specified Google Sheet.

Requirements

Create a Google Ads API account and obtain API credentials (API key, client ID, client secret, and refresh token)
Create a Google Sheet to store the generated keywords and their metrics
Authorize the workflow to access the Google Ads API and Google Sheets using the obtained credentials
Ensure the workflow has permissions to read and write data to the target Google Sheet

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
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