Latenode
Snowflake
Google Ads

Automatically sync Snowflake data to Google Ads as conversions

This automation helps businesses keep their Google Ads campaigns up-to-date by automatically syncing new data rows from Snowflake as offline conversions.

When a new row is added to a Snowflake table, the integration sends the data as an offline conversion event to the connected Google Ads account, ensuring your ad performance metrics reflect the latest customer activity from your internal systems like CRMs and point-of-sale. This saves time and effort by eliminating manual data entry while maintaining accurate reporting in your Google Ads campaigns.

Updated Apr 2, 2026Est. run: 8sEst. cost: $0.0005
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
Integrations & automation

Workflow preview

What this template does

  • Extracts new data rows from Snowflake tables as offline conversions
  • Normalizes and formats the data to Google Ads offline conversion requirements
  • Sends the offline conversion data to the connected Google Ads account
  • Ensures Google Ads campaigns reflect the latest customer activity data
  • Eliminates manual data entry for keeping Google Ads metrics up-to-date

How it works

1
Trigger

Monitor Snowflake for New Rows

The integration continuously monitors a specified Snowflake table for any new data rows added. Whenever a new row is detected, the automation is triggered to process the updated data.

2
Logic

Prepare Snowflake Data

The integration retrieves the new row data from Snowflake and transforms it into the format required for Google Ads offline conversion tracking. This includes mapping the Snowflake column data to the expected Google Ads conversion parameters.

3
Action

Send to Google Ads

The prepared data is then sent to the connected Google Ads account as an offline conversion event. This ensures the latest customer activity from your internal systems is reflected in your Google Ads campaign performance metrics.

Setup guide

1

Add Snowflake Credential

Add your Snowflake account credential in the Latenode Credentials panel. This will allow the integration to securely access your Snowflake data.

2

Add Google Ads Credential

Add your Google Ads account credential in the Latenode Credentials panel. This will enable the integration to send offline conversion events to your connected Google Ads account.

3

Configure Snowflake Data Source

In the Latenode visual builder, add a Snowflake Data node. Configure it to monitor the specific Snowflake table you want to track for new rows.

4

Map Snowflake Data to Google Ads

In the Latenode visual builder, add a Google Ads Offline Conversion node. Map the relevant data fields from your Snowflake table to the required Google Ads offline conversion fields.

5

Save and Activate Workflow

Review your workflow in the Latenode visual builder, then save and activate it. The integration will now automatically sync new Snowflake data rows as offline conversions in Google Ads.

Requirements

Access to a Snowflake database with the required tables and permissions to read data
A Google Ads account with the ability to receive offline conversion data
Connectivity between the Latenode workspace and both Snowflake and Google Ads through the respective integrations
API keys or OAuth credentials for the Snowflake and Google Ads integrations

FAQ

Common questions about this template

This integration automatically syncs new data rows from your Snowflake database to Google Ads as offline conversion events. This ensures your Google Ads performance metrics reflect the latest customer activity from your internal systems like CRMs and point-of-sale.
Contact support →

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