This automation template allows businesses to automatically sync new data rows from their Snowflake data warehouse to Google Ads as offline conversions.
By connecting these two platforms, marketers can gain deeper insights into the performance of their online advertising campaigns and more accurately measure the impact of their ads on offline sales and conversions. The automation extracts relevant data from Snowflake, formats it appropriately, and then pushes it to Google Ads, streamlining the process and reducing the time and effort required to report on offline conversions.
Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.
Full pricing — how credits work →Workflow preview
The automation template starts by connecting to the Snowflake data warehouse to fetch new data rows. This data will be used to track offline conversions and measure the performance of Google Ads campaigns.
The extracted data from Snowflake is then transformed to match the format required by Google Ads for offline conversions. This ensures the data can be properly ingested and processed by the Google Ads platform.
Finally, the formatted data is pushed directly to the Google Ads platform as offline conversions. This allows marketers to gain deeper insights into the performance of their online advertising campaigns and measure the true impact on offline sales and customer actions.
In the Latenode Credentials panel, add a new credential for your Snowflake data warehouse. Enter the necessary connection details such as account, username, password, and warehouse name.
In the Latenode visual builder, add a Snowflake Data node. Configure the node to connect to your Snowflake credential, select the relevant database and table, and map the desired data fields that you want to sync to Google Ads.
In the Latenode Credentials panel, add a new credential for your Google Ads account. You can either use OAuth to authenticate or provide the necessary API key.
In the Latenode visual builder, add a Google Ads Offline Conversions node. Connect the node to your Google Ads credential, and map the data fields from the Snowflake node to the expected Google Ads offline conversion format.
Review the complete workflow in the Latenode builder, ensuring that the data flow from Snowflake to Google Ads is configured correctly. Test the workflow by running it manually and verifying that the offline conversion data is successfully synced to your Google Ads account.
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