Latenode
Stripe
Zapier
Gmail

Receive email alerts for new customers added to your Stripe account

This automation allows Stripe account holders to automatically receive email notifications whenever a new customer is added to their Stripe account.

The workflow is triggered by the 'New Customer' event in Stripe and then uses Zapier's email service to send a notification email with details about the new customer. This can help business owners and sales teams stay informed about new customer acquisitions in real-time, improving their ability to follow up and nurture those leads.

Updated Apr 2, 2026Est. run: 8sEst. cost: $0.0005
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
Integrations & automation

Workflow preview

What this template does

  • Monitors Stripe for new customer events
  • Extracts details about new customers
  • Sends email notifications with new customer info
  • Enables real-time visibility into new customer acquisitions
  • Helps sales teams promptly follow up with new leads

How it works

1
Trigger

Detect new customers in Stripe

The workflow is triggered whenever a new customer is added to your Stripe account. This allows the automation to capture the details of each new customer as they are created.

2
Action

Fetch new customer details

The workflow retrieves the key details about the new customer, such as their name, email address, and any other relevant information stored in Stripe.

3
Action

Compose email notification

Using the customer details from the previous step, the workflow composes an email notification that includes the new customer's information. You can customize the email subject and body to fit your preferences.

4
Action

Send email notification

The final step is to send the email notification to the appropriate recipient(s), such as the business owner or sales team, so they are promptly informed about the new customer acquisition.

Setup guide

1

Add Stripe credential

In the Latenode Credentials panel, add your Stripe account credential by entering your Stripe API key.

2

Configure Stripe 'New Customer' trigger

In the Latenode visual builder, add a Stripe 'New Customer' trigger node. Configure the node by selecting the appropriate Stripe account credential from the Credentials panel.

3

Configure Zapier 'Send Outbound Email' action

In the Latenode visual builder, add a Zapier 'Send Outbound Email' action node. Configure the node by selecting the email recipient, subject, and body content. Map the relevant data fields from the Stripe 'New Customer' trigger to the email template.

4

Save and test the workflow

Save the Latenode workflow and test it by manually triggering the Stripe 'New Customer' event. Verify that the email notification is received as expected.

5

Schedule the workflow (optional)

If desired, you can schedule the Latenode workflow to run automatically whenever a new customer is added to your Stripe account. Configure the schedule settings in the Latenode visual builder.

Requirements

A Stripe account with access to manage customers
Zapier account with access to create new Zaps
Zapier integration connected to the Stripe and Email apps
Permissions in Zapier to create a new Zap that triggers on the 'New Customer' event in Stripe and sends an email notification

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
Contact support →

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