Customer.io and Google Sheets Integration

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Enrich Customer.io with Google Sheets data to personalize campaigns and segment users more effectively. Latenode's visual editor and JavaScript support make complex data transformations and custom logic easy, and you only pay for what you use when workflows run.

Customer.io + Google Sheets integration

Connect Customer.io and Google Sheets in minutes with Latenode.

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Swap Apps

Customer.io

Google Sheets

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Customer.io and Google Sheets

Create a New Scenario to Connect Customer.io and Google Sheets

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Customer.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Customer.io or Google Sheets will be your first step. To do this, click "Choose an app," find Customer.io or Google Sheets, and select the appropriate trigger to start the scenario.

Add the Customer.io Node

Select the Customer.io node from the app selection panel on the right.

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Customer.io

Configure the Customer.io

Click on the Customer.io node to configure it. You can modify the Customer.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Customer.io

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Connect Customer.io

Sign In

Run node once

Add the Google Sheets Node

Next, click the plus (+) icon on the Customer.io node, select Google Sheets from the list of available apps, and choose the action you need from the list of nodes within Google Sheets.

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Customer.io

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Google Sheets

Authenticate Google Sheets

Now, click the Google Sheets node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Sheets settings. Authentication allows you to use Google Sheets through Latenode.

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Customer.io

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Google Sheets

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#2 Google Sheets

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Connect Google Sheets

Sign In

Run node once

Configure the Customer.io and Google Sheets Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Customer.io

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Google Sheets Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Customer.io and Google Sheets Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Webhook response

Save and Activate the Scenario

After configuring Customer.io, Google Sheets, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Customer.io and Google Sheets integration works as expected. Depending on your setup, data should flow between Customer.io and Google Sheets (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Customer.io and Google Sheets

Customer.io + Google Sheets + Slack: When a new person is created or updated in Customer.io, their information is added to a Google Sheet. A notification is then sent to a Slack channel to alert the sales team of the new signup.

Google Sheets + Customer.io + Twilio: When a new row is added to a Google Sheet, the contact information is used to create or update a person in Customer.io. Then, an SMS welcome message is sent via Twilio.

Customer.io and Google Sheets integration alternatives

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

About Google Sheets

Use Google Sheets in Latenode to automate data entry, reporting, and analysis. Read/write data to spreadsheets as part of larger workflows triggered by events or schedules. Avoid manual updates by linking Sheets to other apps. Integrate data from any source via API and transform it into actionable insights.

See how Latenode works

FAQ Customer.io and Google Sheets

How can I connect my Customer.io account to Google Sheets using Latenode?

To connect your Customer.io account to Google Sheets on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Customer.io and click on "Connect".
  • Authenticate your Customer.io and Google Sheets accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I update Google Sheets with new Customer.io customer data?

Yes, you can! Latenode allows real-time data synchronization, ensuring your Google Sheets always reflects the latest Customer.io customer information for better reporting and analysis.

What types of tasks can I perform by integrating Customer.io with Google Sheets?

Integrating Customer.io with Google Sheets allows you to perform various tasks, including:

  • Automatically create new spreadsheet rows for new Customer.io customers.
  • Update customer information in Google Sheets based on Customer.io events.
  • Generate personalized reports in Google Sheets using Customer.io data.
  • Track email campaign performance by logging data to Google Sheets.
  • Backup Customer.io data to a Google Sheets spreadsheet for analysis.

Can I use JavaScript within my Customer.io + Google Sheets automation?

Yes! Latenode’s JavaScript blocks allow you to transform data or add custom logic between Customer.io and Google Sheets.

Are there any limitations to the Customer.io and Google Sheets integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Large data transfers may take time depending on API rate limits.
  • Complex data transformations might require advanced JavaScript knowledge.
  • Real-time updates depend on the polling frequency of the Customer.io API.

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